Emotive Launches With Unique Content Marketing Model Backed By ARN and APN

Emotive Launches With Unique Content Marketing Model Backed By ARN and APN
SHARE
THIS



Today sees the launch of Emotive, an independent content marketing business founded by Simon Joyce, and backed by APN News & Media (APN). Emotive says it will bring a new model to the content marketing landscape by helping marketers inject emotion into content creation and guaranteeing that this content will be consumed by the right audience.

“Brands now more than ever need to embrace their role as publishers by creating desired owned content that is engaging, entertaining and works in harmony with paid media. We specialise in creating video and event content for brands that emotionally connects through entertainment culture. We know that emotion is the single most important motivator in purchasing decisions,” Joyce said.

Joyce firmly believes that the challenge for content marketing is finding the right audience.

“At Emotive we have developed a unique model that will allow us to not only guarantee our clients an audience, but the right audience. Our model starts and ends with the people who are actually consuming the content. We mix deep audience research and identification with innovative content strategy and pinpoint amplification. Essentially, we deliver content to people who we know will love it, find value in it and act on it.”

Emotive’s foundation client is Australian Radio Network’s (ARN) digital music platform, iHeartRadio. The partnership will involve a broad scope of work including the creation of a series of original music content programs for brands.

CEO of ARN, Ciaran Davis, said:“As part of ARN’s ongoing transformation, we’re excited to be working with Simon and the team at Emotive, who have proven digital and entertainment marketing success. We’ve had significant growth for iHeartRadio since launch and with the ongoing advancement of ARN’s digital and social properties, we feel it’s the perfect time to partner with Emotive on a dedicated content marketing approach.  We also believe that working with Emotive on iHeartRadio will inject a new level of focus and results for the platform.”

APN news and media CEO, Michael Miller said: “The rapid growth in content marketing expenditure provides great upside for Emotive. This new partnership is consistent with APN’s strategy of investing in growth categories and market leading companies. APN’s interest in Emotive will provide further integration and revenue benefits for all APN businesses and better results for our clients.”

Joyce said: “APN, which includes ARN and Adshel, represents the ideal partner for Emotive. It is a forward-thinking business with real momentum, and having access to the large scale audience APN can provide enhances content distribution and differentiates the Emotive offering. Importantly however, our independence gives us a clear mandate to target the right audience, wherever they may be.”

Joining Joyce at Emotive is former co-founder of Boom, Jamie Crick, who will lead the content amplification offering along with former Ensemble and Boom Natives executive, Charlie Leahy, as executive creative director.

Also joining the Emotive team is former MCM Entertainment CFO Ben Keep as chief operating officer, Alison Mitchell as marketing and activations manager, and Aimee Stewart as partnership director. Former Razorfish executives Matt Merryfull and Dan Leon Krause will join as CTO and digital design director respectively. A commercial director is set to be announced in the coming weeks.

 

 

ENDS

Latest News

Sydney Uni & JWT China Connect Human And Machine Learning With Creativity
  • Media
  • Technology

Sydney Uni & JWT China Connect Human And Machine Learning With Creativity

How will the future of work look for creative agencies?  How can technology be applied to the creative process – can it be automated? These are the key questions to be grappled with by University of Sydney academic experts and students in a new partnership with international advertising agency J. Walter Thompson China, in Shanghai. […]

Suncorp Appoints OMD As Master Media Agency
  • Advertising
  • Media

Suncorp Appoints OMD As Master Media Agency

OMD Australia has been appointed Suncorp’s Master Media Agency to manage the media planning and buying for the group’s network of brands including Suncorp, AAMI, GIO and Apia. The appointment of OMD comes after Suncorp confirmed it was reviewing its media account in October, putting incumbent Starcom on notice. It also coincides with the company’s move to a network […]

ABC Unveils Its Content Line-Up For 2019
  • Media

ABC Unveils Its Content Line-Up For 2019

The ABC has put recent management turmoil behind it to unveil its 2019 schedule. Highlights include the return of fan favourites Shaun Micallef’s Mad as Hell, Julia Zemiro’s Home Delivery and Anh’s Brush with Fame. David Anderson, ABC acting managing director, said: “The ABC tells the story of Australia and in 2019 we have many great […]

Seven Ways To Apply Speech Analytics In Marketing
  • Marketing
  • Opinion
  • Technology

Seven Ways To Apply Speech Analytics In Marketing

In this guest post, CEO of Delacon, Michael Center (pictured below), says speech analytics has a myriad of useful applications for any business and here he outlines seven applications to improve your marketing… Speech analytics data collected from calls made by potential new customers allows businesses to drive greater personalisation in the online environment and create […]

Opinion

by B&T Magazine

B&T Magazine
Stockland Tells Aussies To ‘Give A Little Christmas’ Via CX Lavender
  • Advertising
  • Campaigns

Stockland Tells Aussies To ‘Give A Little Christmas’ Via CX Lavender

Stockland has unveiled its 2018 Christmas Campaign, launching across its national social and owned media channels. Titled ‘Give a Little Christmas’ the ad is by creative agency CX Lavender and celebrates the spontaneous, unplanned and unexpected moments that make Christmas special and can bring a community closer. Ben Allen, general manager marketing at Stockland, said: “At Stockland, we believe […]

Harper’s BAZAAR Devotes December Issue To Conservation
  • Media

Harper’s BAZAAR Devotes December Issue To Conservation

The December issue of Harper’s BAZAAR, on sale today, celebrates a unique collaboration between the luxury lifestyle title and Australia’s iconic Taronga Zoo. Fronted by Australian supermodel and mother of two, Gemma Ward, the December issue is devoted to raising awareness to the work Taronga Zoo, and the newly established Taronga Institute of Science and […]

The $400,000 Problem Of Storing Media Assets
  • Media
  • Opinion

The $400,000 Problem Of Storing Media Assets

In this gust post, Collaboro CEO Warwick Boulter (pictured below), says too many marketers aren’t taking care of their very expensive media assets and offers his tips to ensure you safeguard yours… A business’ digital media assets form a significant part of its overall asset portfolio. Maximising the use of these assets and protecting them against loss is […]

Opinion

by B&T Magazine

B&T Magazine