Drag Legend Launches Airbnb’s Fabulous Mardi Gras Campaign

Drag Legend Launches Airbnb’s Fabulous Mardi Gras Campaign
SHARE
THIS



Airbnb has today fired its first glitter cannon for this year’s world-famous Sydney Gay and Lesbian Mardi Gras festival by announcing Drag Queen legend Verushka Darling as an Airbnb host.

More than just a pretty face, Verushka Darling has been a respected icon of Sydney’s drag scene for 20 years. She has produced and performed at some of Sydney’s most legendary club nights and had her own TV show ‘Verushka’s Closet’ on MTV.

The campaign called ‘Host With Pride’ includes billboards across Sydney and a seven part video series of Verushka Darling showing the benefits of becoming an Airbnb host during the colour, fun and enjoyment of the Mardi Gras.

The campaign is designed to provide locals with the ins and outs for becoming an Airbnb host as it follows Verushka preparing her home for her guest. It will be seen across billboards, social media and other various channels.

“We’re extremely proud to not only be major partner of this year’s Sydney Gay and Lesbian Mardi Gras – an incredible festival that celebrates community, diversity and belonging but to have Verushka Darling involved to tell the Airbnb story,” Airbnb Australian country manager Sam McDonagh said.

“The LGBT community around the world have been some of the first and most prolific users of Airbnb, hosting and travelling with pride, so we’re excited to support a community that has always embraced us.”

Airbnb 2

“Sydney is one Airbnb’s top ten global cities, with more than 17,000 local listings. Mardi Gras is our second busiest booking period in the year, with guests from around the world discovering and booking accommodation with locals so they can be a part of the celebrations.

“It’s a credit to Sydney hospitality that demand was off the charts last year, and we expect this year’s festival period to be even bigger.”

Verushka Darling added, “I’m thrilled to be a host on Airbnb and I’m excited about welcoming Sydneysiders into the Airbnb community. I look forward to providing them with my fabulous tips as I show them how I’ve prepared my home for this year’s Mardi Gras festival.”

Urban co-founder and creative director Gavin McDonough said, “We’re thrilled to have had the opportunity to work with the Airbnb team on their Mardi Gras campaign in 2016.

“We think the irreverent way that we are able to bring the Airbnb message of ‘Belong Anywhere’ together with the spirit of Mardi Gras stands to have real impact.”

Airbnb’s inaugural Mardi Gras campaign in 2015 drew international acclaim, winning top honours at the Cannes Lions International Festival of Creativity.

Latest News

Monday TV Wrap: Brownlow Coverage Awards Seven The Medal
  • Media

Monday TV Wrap: Brownlow Coverage Awards Seven The Medal

Seven enjoyed a stellar night last night and it was all thanks to its Brownlow Medal coverage that saw Hawthorn’s Tom Mitchell crowned the AFL’s best and fairest for the 2018 season. Coverage of the actual medal event pulled an impressive 895,000 for the network, while the earlier red carpet arrivals also did well with 633,000 viewers tuning-in […]

by B&T Magazine

B&T Magazine
Stellar Concepts Wins PR Duties For New Sydney Food Festival
  • Marketing

Stellar Concepts Wins PR Duties For New Sydney Food Festival

Communications agency Stellar Concepts has been appointed by IMG Culinary to deliver a PR campaign for the launch of Taste of Sydney Collective. The food festival is an evolution of IMG’s ‘Taste of’ festival series fusing food, culture and music. Taking place at the Cutaway in Sydney’s Barangaroo precinct during November, the highly-curated event will […]

SPEED Wins QICGRE
  • Media

SPEED Wins QICGRE

SPEED has been appointed QICGRE’s communications strategy and channel planning agency with immediate effect. QICGRE are operators of 26 shopping centre’s across Australia, including Eastland, Castle Towers, Westpoint, Canberra Centre, Robina Town Centre and Grand Central. SPEED will provide portfolio communication recommendations across the business, as well as direct media planning support for each shopping […]

Former One Green Bean CEO Carl Ratcliff Resurfaces At DDB Sydney
  • Advertising

Former One Green Bean CEO Carl Ratcliff Resurfaces At DDB Sydney

DDB Australia has announced the appointment of former One Green Bean CEO Carl Ratcliff as chief strategy officer of DDB Sydney. Ratcliff’s appointment comes just over two weeks after it was announced that Claire Salvetti would replace him as CEO of One Green Bean. Ratcliff has more than 20 years’ experience in the world of building brands […]

The Best Time Of The Day To Check Your Emails
  • Opinion

The Best Time Of The Day To Check Your Emails

Bombarded by too many emails? Are the the little buggers taking up more of your time than they effectively should? Well, let Inventium founder and B&T regular Dr Amantha Imber (pictured below) pass on her sage words on tackling your electronic mail avalanche… I have a confession to make. I love checking email. I love how productive I feel smashing through […]

Opinion

by B&T Magazine

B&T Magazine
Culture As A Competitive Advantage
  • Opinion

Culture As A Competitive Advantage

Emma Bannister (pictured below) is founder and CEO of Presentation Studio, APAC’s largest presentation communication agency and author of the book Visual Thinking: How to transform the way you think, communicate and influence with presentations. In her latest B&T post, Bannister says a good office culture brings a myriad of advantages you probably have not even […]

Opinion

by B&T Magazine

B&T Magazine
M&C Saatchi’s This. Film Studio Announces Nat Geo Doco Series On Rhino Conservation 
  • Campaigns

M&C Saatchi’s This. Film Studio Announces Nat Geo Doco Series On Rhino Conservation 

M&C Saatchi Group’s film and television production studio THIS. has revealed its first major project, a two-part documentary series in partnership with National Geographic, Cisco Systems, Canon Australia and Land Rover South Africa. The documentary series, hosted by cricket legend Kevin Pietersen and outback wrangler Matt Wright with conservationist and Canon Australia Photographer, Julia Wheeler, […]

Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner
  • Media

Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner

Following a competitive pitch process, 10 feet tall is standing proud as the newly appointed agency for Ovarian Cancer Australia (OCA). The agency’s response to a complex brief included a strong multifaceted brand platform that spans all media and includes mainstream media working in conjunction with fundraisers and activations for the charity throughout the calendar […]