Don’t Waste Your Roof, Says Origin In New Mockumentary Films

Don’t Waste Your Roof, Says Origin In New Mockumentary Films
SHARE
THIS



Aussies are being challenged to reconsider the power-generating potential of their roof in a new digitally-led integrated campaign from Origin that continues its Energy Made Fresh Daily story.

Featuring the exploits of two loveable rogue sun stealers, the campaign will encourage people to consider solar with the call-to-arms “Don’t Waste Your Roof – Make Energy Fresh Daily”. A series of mockumentary films will follow Ray and Evon as they travel the nation stealing solar power from unused roof space and making new friends along the way.

The campaign is an extension of Origin’s 2014 “Energy Made Fresh Daily” campaign which encouraged Australians to think differently about energy. This time around, the focus is on the role that Australians can play in making their own energy fresh daily.

In a contrast to traditional industry brand campaigns, Origin will introduce Ray and Evon via digital and social channels where people are actively seeking out new and interesting content. Extended versions of the Ray and Evon films will also feature in cinemas and on the campaign website www.originenergy.com.au/fresh, while a series of creative outdoor executions will draw people’s attentions to the roof spaces around them and their untapped solar generating potential.

“Energy Made Fresh Daily was all about the end-to-end energy story. This time around we’re highlighting the role that everyone can play in the energy story – by making their own energy. And there’s no better demonstration of making your own energy fresh daily than through solar,” said Sophie Finn, general manager, brand and digital, Origin.

“While solar is part of the vernacular for Australians, many still don’t consider it viable for their homes. By highlighting how they may be missing out and wasting their own roof space, this campaign aims to help consumers understand how they can work with Origin to unlock the potential of their roof.”

To help illustrate the solar generating potential of Australian roofs, Origin has developed the “Rate My Roof” web app. This allows people to trace their roof space via Google Maps and produces a hypothetical estimate of the value of electricity their roof space could generate if it was entirely covered in solar panels. The app is designed as a fun way to highlight the potential of wasted roof space for generating energy.

Clemenger BBDO Melbourne is the creative agency behind this campaign which commences on 3 May and will run for eight weeks in Queensland, New South Wales, Victoria and the ACT through outdoor billboards, online advertising, cinema advertising and social media.

“Energy is a low involvement category. So Origin needed to get their message across in an interesting way. This unexpected approach is designed to make the average house holder see they have an untapped resource sitting right there on their roof. Hopefully people will have a laugh and learn something along the way,” said Ant Keogh, Clemenger BBDO Melbourne executive creative director.

Latest News

Network 10 Announces Data Partnership With Venntifact
  • Advertising
  • Marketing
  • Media
  • Technology

Network 10 Announces Data Partnership With Venntifact

CBS-owned Network 10 has partnered with data technology agency Venntifact, as it prepares to launch its data-driven advertising solutions in the first quarter of 2019. Venntifact is a data agency that enables businesses to develop data propositions. This includes the creation of data strategies and the design of operating models to help businesses build the teams […]

What People Are Really Looking At During TV Ad Breaks
  • Advertising
  • Media
  • Opinion
  • Partner Content

What People Are Really Looking At During TV Ad Breaks

In this guest post, Facebook’s head of marketing science, Andy Ford (pictured below), dives deep into the social media giant’s recent research on TV ad viewability, and offers some tips for brands on how to keep consumers’ attention. A lot of my time is spent comparing the performance of channels, formats, metrics and more. It’s the […]

Partner Content

by Facebook

NITV Announces Four Indigenous Executive Appointments
  • Media

NITV Announces Four Indigenous Executive Appointments

National Indigenous television service NITV has announced four senior Indigenous appointments who will be responsible for growing its on-air and online platforms. Rhanna Collins, a proud Palawa woman, has worked at NITV for the past four years and has been appointed as executive editor, working across the TV station’s news and current affairs digital and […]

Publicis & Qld Transport And Main Roads Department Launch #LiftLegends
  • Campaigns

Publicis & Qld Transport And Main Roads Department Launch #LiftLegends

Queensland’s Transport and Main Roads Department (TMR) and creative agency Publicis Worldwide are targeting drink-driving over the holiday season with a new road safety campaign launching this week. The campaign is encouraging people to organise a #LiftLegend to make their way home. Set to the Bette Midler classic, Wind Beneath My Wings, this is the […]

AMSRO Applauds ACCC’s Preliminary Report To Safeguard Data Privacy
  • Marketing

AMSRO Applauds ACCC’s Preliminary Report To Safeguard Data Privacy

The Association of Market and Social Research Organisations (AMSRO) today applauded the Australian Competition and Consumer Commission’s (ACCC) preliminary Digital Platforms Inquiry report and proposals to further protect the privacy of individuals across the digital landscape.

AppNexus Offers Buyers Fee-Transparent Supply-Side Platform
  • Advertising
  • Technology

AppNexus Offers Buyers Fee-Transparent Supply-Side Platform

AppNexus, a Xandr company and leader in advertising technology, has announced that agreements with many direct publishers in the AppNexus marketplace and partnerships with third-party transparency companies have facilitated one of the programmatic advertising industry’s first fee-transparent supply-side platforms (SSP), giving buyers an unprecedented level of visibility into technology fees. “Through our policies and partnerships, AppNexus […]