Dentsu Mitchell has taken over all non-campaign advertising for recruitment, public notices and tenders for the Australian Government and its associated entities.
These services are in addition to the planning and placement of campaign-related media, which Dentsu Mitchell has provided for two years.
Assuming provision of these services allows Dentsu Mitchell to provide greater client servicing capabilities for the Australian Government with a highly skilled team across all media channels, within the one business.
Adrian Roeling, national managing director at Dentsu Mitchell said the move represents a significant progression in the business’ strong relationship with the Australian Federal Government.
“We’re happy to be offering a fuller scope of services to the Australian Government, and believe this decision will provide the client with greater business efficiencies, a more integrated and experienced media team and improved media recommendations for non-campaign clients.”
All campaign and non-campaign advertising services will now be streamlined through Dentsu Mitchell’s Melbourne team with Eliza Briscoe leading the non-campaign team and the transition.
Dentsu Mitchell has held the Australian Federal Government Advertising Arrangement for two years, with all non-campaign advertising services previously sub-contracted to Adcorp.