Dashing Group has announced it has struck two exclusive partnerships with global retail specialists to launch innovative shopper technology designed to better engage customers, deliver enhanced in-store experiences and analyse the consumers’ path to purchase for Australian retailers.
The Sydney-based print, technology and design business will introduce real-time shopper engagement platform Darius to Australia and New Zealand.
Owned by Darius Technologies, a joint venture between Velocity Worldwide (a global retail marketing specialist) and the Hussmann Corporation/Panasonic, Darius is a personalisation and insights platform that provides an end-to-end solution that supports every stage of the customer journey.
From supermarkets to convenience stores, fashion retailers, shopping centres, and beyond, Darius creates, manages, develops and measures interactions for retailers with their customers.
The Darius platform integrates with existing retail solutions such as Beacons, WiFi, and e-coupons to support timely and relevant connections with shoppers wherever they are on the path to purchase.
In addition, Dashing has become the exclusive Australian partner for PlayNetwork, which enables brands to use entertainment media, including music, video and other content formats, to engage with customers both in-store and beyond.
The most recent partnership follows a deal completed in September last year with ComQi, a cloud-based shopper engagement technology provider based in New York.
Russell Kavnat (pictured above, left), managing director at Dashing, said: “Dashing Technology has partnered with three leading global specialists to deliver the ultimate end-to-end digital experience for Australian retailers and their customers.
“Attracting potential customers with personalised offers before they walk in and then engaging with them along the path to purchase, both visually and audibly, is crucial in the highly competitive retail environment. Detailed analytical data of the entire consumer journey also ensures that return on investment is maximised.
“We are the only company in the country to offer these innovative shopper solutions, and all will be integrated into our proprietary marketing platform, giving retailers ultimate visibility and control.”