Creating A Digital Product Requires Continual Nurture

Creating A Digital Product Requires Continual Nurture

Mobiddiction’s Tom Wells likens the process of creating digital solutions to that of planting a seed, requiring continual nurturing to grow.

Here’s his advice on the nurturing you should consider doing to ensure your seed of an idea grows into something that’ll deliver returns.

Do Your Research, Then Do Some More And Then A Bit More

Who is your target audience and why will they be so keen to use your digital product? Don’t second-guess or assume you know these people, their needs and wants; get out there and find out for yourself.

Undertake, as much quant and qual research as you can to understand if your idea has potential and if it does not, use this process to discover what will.

Bring Your Research To Life With Persona’s

It’s easier to work with research when it is packaged into something people can relate and understand. With quantitative / qualitative research create one to two persona’s that best represent your target audience and give them names.

Persona’s are your crash test dummies; personifying your ideal target audience use them throughout your products design to help shape its features, functionality and design.

Put Your Persona’s Into User Stories

This is something you can do in collaboration with your digital team. Doing so ensures all involved are aligned and there’s no room for misunderstanding.

To create user stories write down every possible instance in which your persona’s will want/need to use your digital product. Exhaust every possibility and evaluate the importance of each in relation to the user experience you want your product to deliver.

Design Iteratively And Be Prepared For Change

Now it’s as this point things can falter. With research, brief, budget and timings in place you’ll be keen to start seeing something creative and sexy from your digital team.

This is only natural but don’t and I repeat do not push for high end design too soon. Why? High end user interface design is expensive and until you’ve tested your products user experience there’s no way to know what will need creative love and what will not.

Don’t be dismayed if at the start what you see from your digital team is not aesthetically impressive; chances are they’re using what you’ve given them to nut out the best user experience they can for your product to be a success.


Continuous User Testing Builds A Better End Result

Now a smart digital team works iteratively and collaboratively with their client to shape a products user experience and user interface design. An iterative approach is crucial because it allows for the most important part of digital product design and that’s user testing.

No one can tell you more about what your product needs to be than the people it’s intended for.

Through continuous user testing let your products target audience help shape what will ultimately be for them. An iterative approach to product design is great for it allows for user testing to take place at key steps in your products UX and UI design development.

User testing provides your digital team with the green light to start translating the endorsed user experience into a hi-end user interface design.


This Is Just The Beginning

So, your digital product is ready. Having implemented user testing at key stages throughout its design you can be confident it delivers a value your target audience wants. It’s now time to let your audience play with the end result of all this work. Now your product can truly begin to grow.

I hope you find the above of value. I’ve said my piece, if you have any thoughts or opinions, please feel free to comment or get in touch.

Latest News

Tracey Spicer (Journalist & Presenter) at Radio Alive 2018 at Radio Alive 2018
  • Media

Tracey Spicer: Commercial Radio Home To “Some Of The Most Toxic Workplaces”

Media veteran Tracey Spicer has delivered a grim assessment of Australia’s commercial radio industry in how it deals with sexual harassment in the workplace. Speaking as part of a panel at the Radio Alive 2018 conference in Melbourne on Friday, Spicer said she has witnessed “tremendous change happen at the very top end of town” […]

by B&T Magazine

B&T Magazine
Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At 2018 Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]