CommBank Wants Us All To Put On A Happy Face In New Campaign

CommBank Wants Us All To Put On A Happy Face In New Campaign
SHARE
THIS



CommBank has launched a socially-led campaign to support one of its longest standing community partners, the Clown Doctors, who make sick kids happy with laughter.

Until Thursday 2 April, for every ‘silly selfie’ shared on Instagram or Twitter with the hashtag #ClowningForKids, CommBank will donate five dollars to the Clown Doctors, so they may continue bringing smiles to the faces of sick and injured kids in hospital.

The campaign launched on Wednesday 18 March with a video content piece featuring three cricket legends from another of CommBank’s major sponsorships. Steve Smith, Brad Haddin and Nathan Lyon swapped their baggy greens for red noses, joining a Clown Round at Randwick Children’s Hospital to pay tribute to the Clown Doctors and meet a few fans.

The online video is being supported with digital display banners and social media advertising, including a first-time paid partnership with Instagram. In-branch ads and display advertising across CommBank’s digital platforms were also rolled out. This week in Sydney, a custom built JCDecaux panel fitted with an inbuilt camera and LCD touch screen will go live in Martin Place, allowing people to post their silly selfies on the spot and engage with the campaign in an offline setting.  CommBank ambassadors, Kerri-Anne Kennerley and Michael Clarke, as well as partner, Cricket Australia, have also thrown their weight behind the campaign and posted ‘silly selfie’ content in support.

Vittoria Shortt, group executive marketing and strategy, Commonwealth Bank, said: “It’s important that we support our community partners above and beyond a signature on a cheque. We play a vital role in raising awareness of the important work of the Clown Doctors and help foster stronger engagement between the organisation and all Australians.

“This campaign taps into a cultural trend and natural social behaviour – the selfie – allowing people to make a difference to those in need with a few simple taps of their smartphone.”

Long-time Clown Doctor, Lou Pollard, AKA Dr Quack, said: “It looks like we Clown Doctors have some face-pulling competition on our hands! We are so excited to see the response so far. Sometimes having fun and laughing truly is the best medicine so we’re thrilled that CommBank is giving Aussies an opportunity to get behind us and help us make a difference to sick kids.”

Oliver Newton, NSW sales director, JCDecaux Australia, said: “We’re proud to deliver an interactive out of home solution that uses Innovate technology to generate instant crowd-funding to support the important work of the Clown Doctors.”

CommBank is the founding partner of the Clown Doctors, having supported the organisation for more than 16 years through the Bank’s Staff Community Fund. Current and retired staff make regular salary contributions to the Fund, which is matched by CommBank. As the Clown Doctors receive no government or hospital funding, these contributions – and the money raised through initiatives like #ClowningForKids – are vital to their continued existence.

 

Please login with linkedin to comment

Latest News

Bauer’s Cosmo Named Official Mardi Gras Media Partner
  • Marketing
  • Media

Bauer’s Cosmo Named Official Mardi Gras Media Partner

Bauer Media has announced Cosmopolitan magazine as an official media partner of the 2018 Sydney Gay and Lesbian Mardi Gras. COSMO’s Mardi Gras sponsorship will deliver a month-long celebration of activities in the Parade’s 40th anniversary year. In addition to the event sponsorship, COSMO is producing its second Pride Issue for March, on sale 5th […]

A Guide To Understanding Your Digital Marketer
  • Opinion

A Guide To Understanding Your Digital Marketer

In this guest column, Logie-nominated journalist, Leisa Goddard (main photo), who is also the managing director of media, PR and digital agency, Adoni Media, offers her personal guide to making your way through digital marketing buzzwords and gobbledygook… Do you feel as though your digital marketer speaks to you in a language you don’t understand? In today’s highly-competitive world […]

Opinion

by B&T Magazine

B&T Magazine
SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine
Farm Foods Rebrands To Target Modern Aussie Families Via Tiny Hunter
  • Marketing

Farm Foods Rebrands To Target Modern Aussie Families Via Tiny Hunter

Seasoned meat supplier Farm Foods Butchers has rebranded its selection of sausages, burgers, meatballs and ready-to-cook meat products to appeal to the modern Aussie family. The 100 per cent family-owned and operated business based in Breakwater, Victoria worked with Sydney-based branding and packaging design company Tiny Hunter. Together, they created a brand which connects with […]

Animal Logic Shows Off New Website In Collaboration With Protein One
  • Marketing
  • Media

Animal Logic Shows Off New Website In Collaboration With Protein One

Aussie visual FX and feature animation studio Animal Logic has unveiled its new web experience – a reimagined website – in collaboration with Sydney digital agency Protein One. Animal Logic felt it was important to engage a local digital agency to represent its brand online. The company’s online personality was one that required a team […]

Raunchy Marathon Ad Causes Utter Confusion
  • Campaigns

Raunchy Marathon Ad Causes Utter Confusion

B&T likes to award the "dumbest ad of the day" with a 15-inch devon knob. And this would be a processed meats shoe-in.

by B&T Magazine

B&T Magazine
Red Agency Wins Bio-Oil PR Account
  • Marketing

Red Agency Wins Bio-Oil PR Account

Red Agency staff set to challenge for the record for most people to squeeze into a lift after winning Bio-Oil business.