Cannes Lions: A Beginner’s Guide (Plus, The Top Takeouts For 2016)

Cannes Lions: A Beginner’s Guide (Plus, The Top Takeouts For 2016)
SHARE
THIS



In a follow-up piece from yesterday, Ryan Manning (pictured below), MediaCom’s 25-year-old content distribution director, has just spent his first week in Cannes. Here’s his top tips for first-timers to adland’s show of shows, and his top takeouts from 2016…

12c258d

  • Talk to EVERYONE. You never know who is standing next to you and most of the time you will be quite surprised.
  • Go to an award show. It’s very tempting to spend 6-9pm each night out on the rosé. The evening never stops so don’t worry, you won’t miss out. The award show was one of the most inspirational parts of the trip for me.
  • Have an open mind but don’t be afraid to challenge people. Everyone is there to debate and have a conversation about the industry. If you have an opinion, say it. But you also need to listen!
  • Plan your parties! If you’re not on the list, you’re not getting in. Seriously. Waiting to get on a boat party with Fatboy Slim that you know deep down your never getting on is no fun, trust me.
  • Make a list of people you want to meet and find them. I found everyone I reached out too extremely receptive to having a chat, must be something in the rosé.
  • Like rosé… everyone drinks it, I have no idea why.
  • Don’t only go and see people you have heard of, read the description and be surprised. Some of the best talks were the ones I stumbled upon.
  • Go to talks that are not related to your specialism. You can learn a lot from people who don’t do what you do. Don’t go to five talks about programmatic.
  • Have some fun! You will probably feel an overwhelming responsibility to come back to the office with some gold. Relax and take everything in, it will come to you. You can miss a lot if you’re franticly scribbling a statistic in your notebook.

As a summary, below are my top takeaways from Cannes Lions this year.

  • Buy an Amazon Echo – even if it scares you.
  • Buy some VR technology and make sure everyone in your business has used it.
  • Variety is the spice of creative life, bring in people without marketing backgrounds.
  • Don’t let targeting and adtech overcome your message.
  • Build a brand, even if the ROI says no to start with.

Latest News

Aussie Pooch Mobile Embracing Localised Approach To Its Online Presence
  • Advertising
  • Marketing

Aussie Pooch Mobile Embracing Localised Approach To Its Online Presence

Aussie Pooch Mobile recently took out the number one spot in the Marketing category of this year’s Topfranchise Awards organised by 10 Thousand Feet Research and online marketplace SEEK Business. B&T sat down with Aussie Pooch Mobile’s marketing manager, Tracy Sullivan, to chat about the strategy behind their success. Why have you focused on online […]

B&T’s Research Agency Of The Year, Nature, Unveils Sydney Move
  • Marketing
  • Media

B&T’s Research Agency Of The Year, Nature, Unveils Sydney Move

Independent research consultancy, Nature, has announced an interstate expansion with the establishment of a Sydney office in the New Year. The announcement comes off the back of the business being recognised as Research Agency of the Year at the B&T Awards in November. According to Nature’s founder and managing director, Chris Crook, the move is a natural […]

by B&T Magazine

B&T Magazine
Paper Moose & Skillsroad Tackle Youth Unemployment
  • Campaigns
  • Technology

Paper Moose & Skillsroad Tackle Youth Unemployment

The NSW Business Chamber’s Skillsroad initiative has teamed up with independent makers agency Paper Moose to create an immersive, multi-touchpoint virtual reality experience. The initiative is an  effort to raise young Australians’ awareness of apprenticeships and traineeships for various careers. The digital experience, funded by the NSW Government Department of Industry, brings viewers into the […]

QMS NZ Finalises MediaWorks Merger
  • Media

QMS NZ Finalises MediaWorks Merger

QMS Media Limited has finalised terms for the merger of its New Zealand out-of-home, digital media and production business (QMS NZ) with MediaWorks, New Zealand’s leading independent radio, TV and digital business. The merger on completion will establish the newly combined QMS and MediaWorks as the largest multi-media advertising group in the country. In late […]

Headspace Australia Launches Instagram Campaign For Year 12 Students
  • Media

Headspace Australia Launches Instagram Campaign For Year 12 Students

Australian celebrities and creators are sharing their support for Year 12 students this week, in a new initiative from Instagram and headspace Australia. Launched today ahead of end-of-school exam results, #GramFam Australia features messages from ARIA winner Amy Shark, TV presenters including Lisa Wilkinson and Sandra Sully, comedian Peter Helliar, Home & Away star Olivia […]

oOh!media & Adshel Combined Business Reaches 90% Of Aussie Audiences
  • Media

oOh!media & Adshel Combined Business Reaches 90% Of Aussie Audiences

oOh!media’s audience reach has extended to well above 90 per cent of the Australian population with the integration of Adshel’s assets into the business, according to analysis of audience data. The audience reach data was announced as oOh! rebrands the Adshel assets to Commute by oOh!. Audience data from MOVE shows oOh!’s reach is unmatched […]

iHeartRadio & Surf Life Saving NSW Revive ‘Surf Life Sounds’ For Summer
  • Media

iHeartRadio & Surf Life Saving NSW Revive ‘Surf Life Sounds’ For Summer

The Australian Radio Network’s iHeartRadio Australia has teamed up with Surf Life Saving NSW (SLS NSW) for another year of ‘Surf Life Sounds’. The digital radio station features a mix of this summer’s hits, providing the official soundtrack to a safe summer at the beach while celebrating Australian beach culture. The Surf Life Sounds name […]

Sky News Bolsters Editorial Team With Two New Hires
  • Media

Sky News Bolsters Editorial Team With Two New Hires

Sky News today announced further expansion and investment in its editorial leadership team with the appointment of two new roles across its newsroom operations. Experienced television news director, Chris Willis has been appointed to the newly created leadership position of executive editor of news and talk. In this senior editorial role, Willis will have overall responsibility […]