Campaign: Toast Creative Launches Residential Offering ‘Synergy’

Campaign: Toast Creative Launches Residential Offering ‘Synergy’
SHARE
THIS



Sydney branding agency Toast Creative was commissioned by property developer Lenland to conceive and produce the marketing campaign for the launch of mixed residential offering, Synergy, located in Hornsby.

Toast’s full scope campaign includes Synergy’s naming and branding in addition to its dedicated display suite, brochure and sales book, direct mail, press advertising and website design and development.

Toast set out to fully understand the development’s target market and the area’s benefits to create a suite of marketing tools to convey the key selling points to prospective buyers and investors, with the aim of achieving solid off-plan sales.

The team commenced the Synergy project with a strategic phase before progressing with the naming process followed by the development of creative concepts for the brand, which are applied across all brand communications.

_A9A4497

“Toast brings extensive experience and considerable knowledge in property marketing,” said Benny Deng, managing director of Lenland Property Development. “Nick and his team have a particular creative sensibility and market understanding that marries with the industry’s needs. We are extremely pleased with the creative outcome of Synergy which reflects the quality of the build and its uniqueness in the Hornsby area.”

The Synergy brand is a modern and stylish brand identity that translates with sophistication across all marketing communications. Its organic, bronze palette and geometric typography reflect the intersection of urbanity and the location’s natural surrounds. Meanwhile the name itself – Synergy – connects the development’s two towers, east facing ‘Urban’ and west facing ‘Aspect’. While many developments focus on tranquillity, Synergy is unapologetic in its focus on the dynamism on urban living and all that city living has to offer.

_A9A4348

“The brand was positioned in a way to bring something new and exciting to Hornsby. We brought the external elements of the building into the display suite environment. This gave CBRE agents extra tools to enable effective off the plan sales,” said Nick Sammut, managing director, Toast Creative. “We’re confident this development heralds a new chapter in Hornsby’s property market and that our creative articulation of the brand is entirely consistent with the area’s evolution.”

Agency credits: Nick Sammut, Managing Director; Natasha Marsh, Group Account Director; Tremaine Kingi, Project Director; Ross Davison, Creative Strategy Director; Rachel Batty, Designer.

Project credits: Developer – Lenland; Architects – Architecture Saville Isaacs; Real Estate Agency – CBRE.

 

Please login with linkedin to comment

Latest News

Fraud & Faulty Programmatic Will Force Brands To Take Media In-House
  • Media

Fraud & Faulty Programmatic Will Force Brands To Take Media In-House

A growing number of marketers are taking back control of their digital marketing campaigns as more cases of fraudulent and waste in programmatic spending emerge across the world. Mr Jay Shah, CEO of artificial intelligence group, OpenDNA, marketers were taking back control of critically important processes like customer targeting, as many digital and programmatic advertising, […]

Cricket Australia Unveils Ashes Fan Campaign #BeatEngland
  • Campaigns

Cricket Australia Unveils Ashes Fan Campaign #BeatEngland

With an Ashes summer rapidly approaching, Cricket Australia has put out a rallying cry to fans around the country to get behind our Australian women’s and men’s cricket teams under the banner #BeatEngland. The #BeatEngland campaign is built upon a simple truth – nothing brings Australia together like the prospect of seeing our cricketers beat […]

Sydney Start-up Muzaara Partners With Commission Factory To Turbocharge Digital Ad Spends
  • Advertising
  • Marketing

Sydney Start-up Muzaara Partners With Commission Factory To Turbocharge Digital Ad Spends

Sydney-based adtech start-up Muzaara has announced a new strategic partnership with performance marketing platform Commission Factory. Together, Muzaara and Commision Factory are providing SMEs with a secret weapon to skyrocket their online brand visibility and effectively manage and maximise their online advertising campaigns. This partnership will allow both online marketing companies and their impressive roster […]

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard
  • Campaigns
  • Marketing
  • Technology

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard

Breakfast cereal manufacturer Kellogg’s has joined forces with Shazam and digital agency Orchard to deliver a first-of-its-kind augmented reality (AR) Halloween Trick or Treat experience for families. The campaign, which leverages Shazam’s visual recognition platform and recently-launched AR platform, sees Kellogg’s pilot the replacement of physical gifts in cereal packs with a digital experience that […]

Kraft Heinz Appoints Cummins&Partners As New Creative Agency
  • Advertising

Kraft Heinz Appoints Cummins&Partners As New Creative Agency

Kraft Heinz today confirmed the appointment of Cummins&Partners as its new Creative agency after an extensive pitch process. They will be responsible for brand strategy and integrated creative across the expanding Kraft Heinz portfolio including Kraft, Heinz and Golden Circle. A Kraft Heinz spokesperson said: “After an exhaustive search involving a competitive pitch, we have made […]

Patrick Delany (CEO, Fox Sports), Hugh Marks (CEO, Nine Entertainment Co), Miranda Devine (Columnist, News Corp), Michael Miller (Executive Chairman, News Corp Australasia), Grant Blackley (CEO & Managing Director, Southern Cross Austereo) at Radio Alive 2017
  • Media

Media Bosses Weigh In On Ten-CBS Deal

Do you enjoy articles featuring industry big-wigs? Well, it doesn't come much bigger and wiggier than this, we say.

by B&T Magazine

B&T Magazine
Kantar TNS’ Ali Dexter Joins T Garage As Director Of Insights & Strategy
  • Marketing

Kantar TNS’ Ali Dexter Joins T Garage As Director Of Insights & Strategy

Melbourne-based market research consulting agency T Garage has announced the appointment of Ali Dexter as its director of insights and strategy. Dexter joins T Garage from Kantar TNS, where she was the director of its Qualitative division. Prior to that, Dexter held a number of senior roles at Kantar TNS in the US and Vietnam.  “After […]

XXXX on Tuesday, March 21, 2017, in Las Vegas. (Jeff Bottari/AP Images for Adobe)
  • Advertising

Adobe Releases Advertising Cloud App

Not one, but two Adobe announcements. The tech elves have been busy this week, not that we're inferring Adobe is Santa.

Facebook Updates Its VR Offering
  • Technology

Facebook Updates Its VR Offering

Do you loathe Facebook for nicking all the ad cash? Well, why not scream "A pox upon you Zuckerberg" while reading this.

InterContinental Perth City Centre Chooses Bonfire To Build Digital Strategy
  • Marketing

InterContinental Perth City Centre Chooses Bonfire To Build Digital Strategy

Luxury hotel InterContinental Perth City Centre is officially set to open this Sunday, and has already taken strides towards developing a comprehensive online search strategy with digital agency Bonfire. The investment reinforces the desire of the hotel to promote its luxury business facilities, which include corporate and bespoke event spaces designed for local, national and […]

Datalabs Announces New Hire And Promotion
  • Marketing

Datalabs Announces New Hire And Promotion

Aussie data visualisation and content marketing analytics agency Datalabs has announced the appointment of Marc de Chellis to run its business development, as well as the promotion of Cass Lilley to accounts and project manager. De Chellis (pictured above, second from the left) joins Datalabs from Launchpad App Development, where he held the role of […]