Campaign: Prepare to be spellbound with Wicked

Campaign: Prepare to be spellbound with Wicked
SHARE
THIS



The most awarded new musical and Broadway’s number one show Wicked is launching in Sydney this October with a spell-binding JCDecaux Innovate campaign.

Featuring wickedly interactive custom-built panels, the Innovate campaign puts the magic of the witches of Oz into the hands of Sydney-siders. With the press of a button passers-by can cast a spell – accompanied by a clap of thunder, a swirl of smoke and a tune from the hit musical. The showcase panels also feature an automated Wicked clock that counts down the minutes until the witching hour.

ACMN creative director Guy Mansfield said, “I think JCDecaux may have pulled off a world first in their execution of a brilliant idea from ACMN Design Director, Lisa Loxley, to fill Citylight panels with green swirling smoke, a music sample and thunder claps all at the press of a button – quite incredible.”

Danni Robinson, JCDecaux Australia innovate operations manager said: “A visual feast that truly breaks away from a traditional OOH experience. We are so excited to see this magical campaign on the streets of Sydney.”

The Innovate panels are live in Sydney on George Street (outside of the Apple store) and Martin Place (outside of Channel 7 studio’s) from Tuesday 23 – 29 September.

Latest News

Blue 449 Launches New Campaign For Chivas  “Success Is A Blend”
  • Campaigns
  • Media

Blue 449 Launches New Campaign For Chivas “Success Is A Blend”

Blue 449 has launched a new paid media campaign called Success is a Blend for Chivas Regal, the original luxury blended Scotch whisky. This through the line campaign celebrates the belief that blended is better, in life and in Scotch. Chivas’ faith in blending was instilled by founding brothers, James and John Chivas, who pioneered […]

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders
  • Media

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders

The Australian has today published its fourth annual edition of The Deal focused on emerging female leaders, in association with Chief Executive Women (CEW). The issue showcases successful women while asking some challenging questions. The Deal editor Helen Trinca said: “Women have achieved so much, even if there is more to do, and there is […]

Shake The Cage Cup Submissions Open
  • Media

Shake The Cage Cup Submissions Open

Didn't have much like on the recent Melbourne Cup? Well, why not turn your attention to the Shake The Cage Cup instead?