Campaign: NOVA launches ‘A Night With’

Campaign: NOVA launches ‘A Night With’

NOVA Entertainment announced the launch of ‘A Night With’ – a series of performances by smoothfm’s favourite artists.

A Night With will allow listeners to immerse themselves in the smoothfm brand with up-close access to see some of the best artists that feature on the station’s playlist.

Launching with Spandau Ballet – one of the most defining bands of the 80s – listeners in Sydney and Melbourne will have the opportunity to win tickets to see the group perform live at The Star on Thursday November 6.

Paul Jackson, NOVA Entertainment Group program director said: “The smoothfm brand has been designed to create an easy place for listeners to relax. A Night With extends on this philosophy by providing guests with an exclusive opportunity to experience a night to remember while rubbing shoulders with the stars.”

A Night With extends on NOVA’s highly successful Nova’s Red Room brand. Partnering with Optus, Qantas, Sony Music and Marquee, NOVA Entertainment delivered 26 listeners the experience of a lifetime, an opportunity to see five artists, perform in four countries, over seven days.

smoothfm 95.3 Sydney and smoothfm 91.5 Melbourne launched on May 21 2012 and with a combined audience of over 1.2 million listeners has been a major success in the radio landscape. The network became a national proposition when it extended on DAB+, on-line and mobile in February 2013 and in December NOVA formed a partnership with Foxtel to create a television extension of the smoothfm radio brand. The station also successful held its first major event, smoothfm’s Festival of Chocolate in Sydney.




Latest News

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]

MKTG Launches PR & Talent Division Realigning Business Structure
  • Marketing

MKTG Launches PR & Talent Division Realigning Business Structure

Dentsu‘s MKTG Sports and Entertainment has unveiled a significant evolution, including the launch of a specialised PR and Talent Marketing division, investment in expanding its Creative Services group, and a centralised approach to brand and rights holder servicing with increased production capabilities and a strengthened in-stadium sports presentation team. Lead Image: MKTG CD Ross Allen; […]