Recent news has dampened foot traffic to misschu stores in Sydney, however Nahji and the Administrators are now turning to social media to keep the company rolling through the punches.
The introduction of a social media outreach campaign may be what stands between the business staying open or closing in Sydney.
The objective of the campaign is to reinvigorate nostalgia towards the brand encouraging old and new customer to socially share why they love misschu’s and to head on into store for some Vietnamese delights. The campaign has introduced the hashtag #weneedchu along with a social CTA of “Nothing’s changed, we’re still here”, misschu is hoping to keep the customers coming in for their iconic Vietnamese street food in this hard time. The campaign will also look to feature several staff members behind the well-known Nahji that have helped the business become what it is today, ensuring the brand always keeps a human ‘local’ feel.
“Brands need to start embracing content marketing as an alternative to more traditional PPC types of campaigns” says Daniel Christos, technical director and partner at Cypha. “The #weneedchu campaign is a great example of branded storytelling which we feel will resonate strongly with new and existing misschu fan”
The #weneedchu campaign started last Monday, January 26 via misschu’s social channels, encouraging participation from existing fans, and their friends. The campaign website along with the initial staff member
The campaign is due to run for two weeks in the aim to increase customer traffic in stores and keep the business trading at an effective level.