Campaign: Misschu Keeps On Keepin’ On

Campaign: Misschu Keeps On Keepin’ On
SHARE
THIS



Recent news has dampened foot traffic to misschu stores in Sydney, however Nahji and the Administrators are now turning to social media to keep the company rolling through the punches.

The introduction of a social media outreach campaign may be what stands between the business staying open or closing in Sydney.

The objective of the campaign is to reinvigorate nostalgia towards the brand encouraging old and new customer to socially share why they love misschu’s and to head on into store for some Vietnamese delights. The campaign has introduced the hashtag #weneedchu along with a social CTA of “Nothing’s changed, we’re still here”, misschu is hoping to keep the customers coming in for their iconic Vietnamese street food in this hard time. The campaign will also look to feature several staff members behind the well-known Nahji that have helped the business become what it is today, ensuring the brand always keeps a human ‘local’ feel.

“Brands need to start embracing content marketing as an alternative to more traditional PPC types of campaigns” says Daniel Christos, technical director and partner at Cypha. “The #weneedchu campaign is a great example of branded storytelling which we feel will resonate strongly with new and existing misschu fan”

The #weneedchu campaign started last Monday, January 26 via misschu’s social channels, encouraging participation from existing fans, and their friends. The campaign website along with the initial staff member

The campaign is due to run for two weeks in the aim to increase customer traffic in stores and keep the business trading at an effective level.

Latest News

Introducing More Ways To Shop On Instagram
  • Media
  • Technology

Introducing More Ways To Shop On Instagram

‘Tis the season of wish lists and gift giving! With the holidays just around the corner, we’re making it easier than ever to turn to Instagram for all of your holiday shopping needs. In September, we expanded Shopping on Instagram with the introduction of product stickers in Stories, so you can easily learn more when […]

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas
  • Advertising
  • Campaigns
  • Marketing

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas

Online experience retailer RedBalloon is urging consumers to ‘break with tradition’ this Christmas and rethink their approach to gifting, with a million-dollar campaign set to drive 1.6 purchases every minute between now and December 25. RedBalloon General Manager Matthew Cavalier said everyone has their own traditions at Christmas. The brand’s creative territory is about celebrating […]

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying
  • Advertising
  • Campaigns

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying

Rimmel London has partnered up with The CyberSmile Foundation to take a stand against Beauty Cyberbullying. Launched on Monday via a global campaign #IWillNotBeDeleted, fronted by Rita Ora and Cara Delevigne with a cast of other individuals who have been affected by this issue. In 2017, Rimmel London undertook a global research study to understand […]

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media
  • Advertising
  • Campaigns
  • Media

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media

Jeep Australia and Lumo Energy are among an increasing number of brands creating impact and driving greater audience engagement through the use of special builds and innovative lighting on classic out of home billboards. The two builds, developed and executed by oOh! include strategically placed lighting which appears to increase in luminance as the night gets darker, to capture the attention […]