Campaign: ALDI Promotes Mobile Plans Via BMF

Campaign: ALDI Promotes Mobile Plans Via BMF

Creative agency BMF has launched a new campaign for ALDI’s mobile plans.

Decoding a mobile plan isn’t for the faint hearted. Sometimes you don’t really know what you are getting and whether you actually need it, which may result in purchasing a whole lot of data, text or talk plan waste.

Enter ALDImobile. Plans designed to fit whoever you are; be that a data lord, a serial texter or endless talker. Or not. Ultimately eliminating waste and unnecessary stuff you might not even use.

Through ALDI’s uniquely wry eye, a pirate, a mime and a woodsman dramatise how ALDImobile plans are designed to fit your specific needs of talk, text and data.


Alex Booker, BMF creative director, said: “ALDImobile gives us two lessons in this latest campaign: the first being you shouldn’t have to pay for parts of a mobile contract you’ll never use, and the other being that you shouldn’t go full pirate as it will greatly affect your ability to text.”WOODSMAN-PRINT

“What better way to convey the key attributes of ALDImobile’s new plans than via a French mime and his invisible cat, a two hooked pirate and a wood carving mountain man who’s never lived with people, let alone heard of email?” asked BMF managing partner, Stephen McArdle.MIME-PRINT

An ALDI spokesperson said: “Ultimately ALDI wants to deliver good value and the mobile market confuses what good value is. Here we want to highlight unnecessary waste and how you can find a better value fit.”

The campaign launched on this Sunday and is already generating awareness of the different value packs for ALDImobile with 3 x 15sec TVCs, in catalogue, digital and in store.


Executive Creative Director: Cam Blackley

Creative Directors: Alex Booker & Philip Sicklinger

Copywriter: Mark Carbone & Martin Svane

Art Director: Felix Holfve

Managing Partner: Stephen McArdle

Group Account Director: Jonny Bucknall

Account Director: Aisling Salmaggi

Account Manager: Hayley Basham

Planning: Sarah Hood

Agency Producer: Mel Herbert & Katie Harper

Print Producer: Louis Molines

Art Buyer: Basir Salleh & Tania Sinovcic

Director: Jeff Low

Production Company: Louis & Co

Production Company: Rabbit Content

Producer: Lucas Jenner

Post Production: Method

Editor: Mark Bennett

Music & Sound Production: Tone @ Rumble Studios

DOP: Peter Eastgate

Photographer: Mat Baker

Advertising and PR Director: Sam Viney

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