Campaign: AAMI Shows The Easy Ways to Save

Campaign: AAMI Shows The Easy Ways to Save

Sharing tepid bath water with your family? AAMI shows there are easier ways to save in the latest campaign launched by Ogilvy Melbourne.

Rebecca Tilly
Posted by Rebecca Tilly

Developed to showcase the cost effectiveness of AAMI’s Flexi Premiums, the campaign spans several TVC executions, video content (YouTube & Pre-rolls), digital display, outdoor and press, utilising two characters, Neil and Gaz originally cast by director Tim Bullock.

https://www.youtube.com/watch?v=BeiYrCjdgbs

All executions focus on the ways people try save money, using the tagline ‘There are easier ways to save’.

“The campaign aims to cut through a very cluttered and competitive vehicle insurance market,” according to Ogilvy Melbourne’s General Manager, Michael McEwan.

Richard Riboni, AAMI’s Executive Manager, Marketing said: “We know that in this market, price has become one of the motivating factors for consumers when the time comes to choose their insurer. As a result, we have developed a campaign that delivers a strong retail offer with typical AAMI humour grounded in a human truth, to ensure it really resonates with, and appeals to customers.”

Echoing Riboni’s comments, Ogilvy Melbourne’s ECD Brendon Guthrie said: “AAMI has a long tradition of character driven advertising and the spots that kick off this campaign are no exception. Director Nick Ball has taken the beautifully simple scripts and created quietly funny retail commercials that will deliver AAMI’s message loud and clear.”

Creative credits:

Executive Creative Director: Brendon Guthrie

Copywriter: AnnaTara Clark-Sneddon

Art Director: Scott Zuliani

Agency Producer: Lauren Free

Director: Nick Ball

Producer: Karen Bryson

Production Company: Finch

Group Account Director: Matt Rose

Senior Account Manager: Toby Gill

Media: Starcom

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