Sydney city workers have been treated to a unique experiential activation in Martin Place showcasing Kleenex Cottonelle cleansing cloths.
The Kleenex High Rise Experience introduces consumers to the comfortable and luxurious new level of clean they can experience using both Kleenex Cottonelle toilet tissues and wipes.
“People are naturally a little uncomfortable talking about their loo regime,” says Sally Tobin, managing director XPO Brands. “By providing them with this unusual experience we can introduce them to something new in a more practical, yet fun and engaging way.”
“Climbing up to their high rise loo, we’ve created virtual imagery for them, mimicking the feeling of being on top of the world in a prestigious landmark skyscraper,” continues Tobin. “It underpins our key message that by combining dry toilet paper with Kleenex Cottonelle Cleansing Cloths, their cleanliness will be raised to amazing new heights. Our goal is to send them back to their homes and offices feeling extra clean, fresh and confident!”
Jo Stanley (Australian Comedian) is fronting the amenity, and asking Sydneysiders about their ‘bottom hygiene’ and entertaining people who are visiting the Skyloo.
The Kleenex High Rise Experience will tour NSW and VIC, visiting Martin Place on the 20th and 21st October and Melbourne’s Federation Square on the 28th and 29th October 2014.