Caitlyn Jenner is set to star in a new sports campaign from global fashion chain H&M.
This is the second brand role for Jenner, last month she announced a partnership with MAC Cosmetics on a campaign that includes her own signature lipstick “Finally Free”.
“We have picked Caitlyn Jenner, one of the world’s most celebrated athletes, as part of this H&M Sports campaign because we want to illustrate that everything is possible—in sports, and in life,” a spokesperson for H&M said in a statement. “It is a collection of performance sportswear made to celebrate individuality and self-belief.”
The Olympic gold medalist tweeted a behind-the-scenes picture of the photo-shoot:
— Caitlyn Jenner (@Caitlyn_Jenner) March 11, 2016
This isn’t the first time H&M has collaborated with famous transgender individuals, two transwomen- Australian fashion model Andreja Pejic and American actress Hari Nef – walked in H&M’s Autumn/Winter 2016 Paris Fashion Week show.