Vitamin and dietary supplements company, Blackmores, has launched a fresh, colourful campaign to promote its new range of Superfoods Powder.
Blackmores Superfoods combine natural superfoods with Blackmores Nature Boost – concentrated vitamins and nutrients, extracted from nature to further enhance the superfoods existing nutritional content and allow people to get more from their food.
The campaign, created by The Monkeys, is an extension of the ‘Be a Well Being’ brand platform and centers on the premise that food is a powerful way to reach optimal nutrition, providing a natural way to nourish the body and achieve wellbeing.
The campaign offers fun and smart ways to add an extra nutritional boost to daily meals through the use of Blackmores Superfoods.
The range of Blackmores Superfoods include Single Origin Cacao, Raw Chia, Matcha Green Tea, Vitality Super Greens, Coconut Water and a Wild Blueberry Blend, all with added Nature Boost.
“Australians are extremely conscious of their health and wellbeing and they’re searching for ways to maintain optimum nutrition as efficiently as possible. Blackmores Superfoods + Nature Boost range has been designed to support nutrient intake from food and provide extra nutrients to nourish the body,” senior product manager Marnie Corrigan said.
“However, we’ve taken it one step further and added an extra boost!”
All products in the range are GMO-free, dairy-free and vegan, and have no added artificial colours, flavours or sweeteners.
The campaign launched this week with an animated 30” TV spot directed by Photoplay’s Lucinda Schreiber and will be supported by digital and social.
Chief Marketing & Digital Officer: Paul Di Vito
Group Marketing Manager: Carmen Coulter
Senior Product Manager: Marnie Corrigan
Assistant Product Manager: Melanie Dretvic
Agency: The Monkeys
Executive Creative Director: Scott Nowell
Creative Director: Paul Bruce
Art Director / Copywriter: Alex Schieder and Callan McKean
Head of TV Production: Thea Carone
Agency Producer: Wendy Gillies
Group Content Director: Kelly Spence
Content Director: Ciaran Miller-Stubbs
Senior Content Manager: Liza Schulberg
Planning Director: Mollie Hill
Production Company: Photoplay Films
Director: Lucinda Schreiber
Executive Producer: Oliver Lawrance
Producer: Emma Thompson
Post Production: Resolution Design
Offline Editor: Brad Hurt
Online Editor: Dylan McIntyre
Sound: Simon Kane @ Song Zu