BELIEVE Branding Shows Off New Look For Vitasoy Following Pitch Win

BELIEVE Branding Shows Off New Look For Vitasoy Following Pitch Win
SHARE
THIS



The growing plant milk sector got a new look from Vitasoy in Australia and New Zealand this week.

BELIEVE Branding was appointed to make Vitasoy’s packaging easier to pick from the shelf and simpler for consumers to shop, after winning a competitive pitch to improve the brand’s equity across its expanding range.

Grown out of the original logo, which harks back to Vitasoy’s 77-year-rich history, the new design is a result of close collaboration between BELIEVE Branding’s strategic designers and consultants in Sydney and Melbourne, and the Vitasoy team.

Vitasoy packaging design (BELEIVE Branding)

Tim Warren, creative partner at BELIEVE Branding, said: “We wanted to build a clear set of foundational elements that would grow and evolve as Vitasoy does.

“By taking a broader strategic approach and exploring how the brand talks, moves and feels, we’ve created a cohesive system that extends beyond packaging into digital, animation and experience, making it easier for customers – and internal teams – to navigate.”

Vitasoy packaging design (BELEIVE Branding)

Paul Paxton-White, marketing director for Vitasoy in Australia and New Zealand, said: “We’re delighted with the outcome, both from a strategic perspective and from the quality of the creative.

“It’s great to work with a team that are so flexible and collaborative. We can’t wait to see it on shelf.”

Latest News

How To Create Connections To Increase Your Influence
  • Opinion

How To Create Connections To Increase Your Influence

Darren Fleming (pictured below) is a speaker, author and trainer who specialises in helping leaders influence their teams. He is the author of Don’t be a D!ck – creating connections that make influence happen. In this guest post, Fleming offers proven tips on how to improve staff connections and your influence around any office… The secret to […]

Opinion

by B&T Magazine

B&T Magazine
PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman
  • Advertising
  • Campaigns

PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman

A dodgy uncle is the star of PayPal’s new Christmas spot set to air across 15 european countries this festive season. The work of famed Parisian agency Buzzman, the ad plays on the traditional family Christmas and the arrival of an uncle notorious for his over-touching, cheating and over-eating. This time around, thanks to Paypal, Mr […]

Isentia Builds Out Executive Team With Three New Appointments
  • Media

Isentia Builds Out Executive Team With Three New Appointments

Isentia Group Limited has announced three senior appointments to its executive leadership team to accelerate product enhancement, operational efficiencies and support ongoing transformation. Following an extensive search, Paul Russell has been appointed chief technology officer (CTO), Kelly Young chief human resources officer (CHRO) and Peter McClelland chief financial officer (CFO). Ed Harrison, Isentia chief executive officer and managing director, […]

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’
  • Campaigns
  • Media

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’

Ovarian Cancer Australia has launched its first pieces of work via agency 10 feet tall. ‘It’s time for ovary-action’ is their empowering, new creative platform that aims to rally all Australians to stand up and take action for the cause. The launch includes a quirky content video accompanied by print and radio components that aim […]

Assembly Label Appoints The Wired Agency
  • Media

Assembly Label Appoints The Wired Agency

One of Australia’s leading fashion brands, Assembly Label has officially appointed The Wired Agency as its exclusive digital campaign partner. As a market leader in the ‘simplified essentials’ space; quickly becoming renowned for their minimal approach to design and clothing construction, Assembly Label has recently opened their tenth retail location as well as being well-represented […]