Authentic Entertainment Announce Brand Partnerships Division

Authentic Entertainment Announce Brand Partnerships Division
SHARE
THIS



Authentic Entertainment has announced the creation of a new brand partnerships division, a content-marketing team that will develop new solutions to connect brands with consumers through music and entertainment.

Aimed at driving growth, the brand partnerships division will identify and develop partnership opportunities for clients in the music and entertainment space. Working alongside the internal content team, labels and industry partners, the division will connect with key decision makers, leveraging Authentic Entertainment’s key assets to deliver greater results for brands. Authentic Entertainment has a long and successful history of delivering outstanding results through content marketing for brands like Telstra, Ford and Rebel and this is set to grow with the launch of this division.

The brand partnerships team sits within the national sales team, led by national sales director, Danika Johnston.

Johnston said: “As a business which produces 180 pieces of content a day we are experienced in integrating brands seamlessly into our content, as well as creating bespoke content for brands. The brand partnerships team builds on this area of our business, focussing exclusively on creating integrated and content-led strategies for our clients. We will be ambitious with our clients who are looking for first-to-market opportunities and who are looking for unique ways to innovate to their consumers.”

The division will be led by head of brand partnerships, Greg Tremain, and brand partnerships manager, Nathan Young, both of whom have worked with Authentic Entertainment’s major clients for the last eight years, and who have been responsible for developing and executing some major content-led initiatives in the music space.

Tremain comments, “We’re excited to be launching the latest division of Authentic Entertainment and cannot wait to connect our clients and new partners to our premium content assets. The Brand Partnerships division underlines our ongoing commitment to producing innovative functions to build and develop client relationships, as well as drive us forward in forging connections with new partners.”

Tremain and Young will be working in a national capacity across Authentic Entertainment’s Sydney and Melbourne offices.

Latest News

Diversity Case Study Series: OMD
  • Advertising
  • Marketing
  • Media

Diversity Case Study Series: OMD

One need only look at the Cadbury Favourites chocolate selection to know it has nought to do with industry diversity.

by B&T Magazine

B&T Magazine
An Apology To Salmat’s Karen Lewis
  • Media

An Apology To Salmat’s Karen Lewis

Whoops! B&T's stuffed up and this certainly comes with our sincerest apologies for any offence caused.

by B&T Magazine

B&T Magazine
Adland Execs To Be Locked Up
  • Media

Adland Execs To Be Locked Up

Continuing adland's fascination with prison when it comes to charitable causes comes this latest trip to the slammer.

Australian Directors’ Guild Announces Mentorship Winners
  • Campaigns
  • Media

Australian Directors’ Guild Announces Mentorship Winners

Now in its second year, the Australian Directors’ Guild’s (ADG) Commercial & Content Directing Mentorship program announced its next round of eight mentoree recipients. The winners were announced at a special event held last night at FINCH, Sydney and attended by members of the screen and advertising industries. Acclaimed director, and ADG President, Samantha Lang, […]

Eyeota Deep Dives Into Australian Automotive Purchase Behaviour
  • Media

Eyeota Deep Dives Into Australian Automotive Purchase Behaviour

Eyeota, the global leader in audience data, has today released its latest results on automotive purchase intentions in Australia. The results provide a deep dive into what motivates the buyer and segments those into six different personas.

APN Outdoor Joins The AANA
  • Marketing
  • Media

APN Outdoor Joins The AANA

AANA's annual Christmas dinner and dance got a teensy bit more crowded following this announcement this morning.

QMS Introduces ‘The Lonsdale’ To Melbourne
  • Advertising
  • Media

QMS Introduces ‘The Lonsdale’ To Melbourne

Digital outdoor media company QMS Media has turned on a new premium landmark digital billboard situated in the heart of Melbourne’s CBD. Delivering a commanding presence at the major intersection of Lonsdale and Russell Streets, ‘The Lonsdale’ offers extended dwell times to both vehicle and pedestrian traffic, impacting more than 2.2 million contacts per month. […]

Portrait of a woman looking through out the blinds. Office worker looking through window blinds
  • Opinion

The Lurking Brand Threats Facing CMOs

Treading on gardening rakes and possible alien abduction notable omissions from this CMO threats piece.

Opinion

by B&T Magazine

B&T Magazine
Women In Media Profile: Susannah George
  • Media

Women In Media Profile: Susannah George

B&T is delighted to profile Urbanlist supremo Susannah George who, we understand, is not related to George Brandis.

by B&T Magazine

B&T Magazine
Ikon Lands Avis Budget Group Account
  • Advertising
  • Marketing
  • Media

Ikon Lands Avis Budget Group Account

B&T chooses and recommends Avis and John Karandonis shoes. Hang on, that was the end of Sale Of The Century.

by B&T Magazine

B&T Magazine
Principals Appoints New Creative Director For Melbourne
  • Marketing

Principals Appoints New Creative Director For Melbourne

Branding design agency Principals has announced the appointment of Pip Ireland as its Melbourne creative director. Ireland, who has been freelancing with the agency for the past six months, has previously held roles at Designworks in New Zealand and Melbourne as well as Moon Communications in Sydney. Principals executive creative director Simon Wright said: “We’ve […]

Pureprofile Unveils Next-Level Audience Segmentation Offering With RDA Research
  • Media
  • Technology

Pureprofile Unveils Next-Level Audience Segmentation Offering With RDA Research

Global media and technology company Pureprofile has partnered with RDA Research to enable further audience segmentation across its audience profiles. RDA Research’s geoTribes is a unique classification system that rivals traditional geodemographic approaches by grouping consumers into fifteen ‘tribes’ based on their life stage and socio-economic status. Clients are then able to better understand consumer […]