Australian Fashion Leaders Reveal What It Takes To Stay At The Forefront Of Retail

Australian Fashion Leaders Reveal What It Takes To Stay At The Forefront Of Retail
SHARE
THIS



This morning, over 150 retail industry leaders attended the third Talking Shop Retailer Engagement Series workshop titled, ‘Australian Fashion Innovators’.

The event, held by AMP Capital Shopping Centres (AMPCSC) and the Australian Fashion Chamber (AFC), offered attendees knowledge and insights into the Australian retail market through the eyes of some of the country’s greatest fashion names.

The event, hosted by Vogue Australia editor-in-chief and AFC chairperson Edwina McCann, saw speakers such as Pip Edwards, design director at General Pants and co-founder of P.E NATION and Rebecca Vallance, founder & creative director at Rebecca Vallance, discuss their experiences creating and managing leading fashion brands, while Danny Lattouf, director at Popai ANZ and managing director of Idea Works Sydney, discussed insights from his presentation ‘Innovations that will Revolutionise Retail’.

The group collectively agreed that it is vital for Australian fashion retailers to find a balance between creativity in design and solid business management, while remaining innovative and using technology to engage their audiences both in-store and online.

Pip Edwards said of the event, “Having recently launched a new fashion brand into the market with P.E NATION, I know how important innovation is to not only stay relevant in today’s market, but to bring a unique advantage into a competitive retail environment.

“It’s been a great opportunity for each of us to share our opinions on the role innovation plays in fashion retail and I’m delighted to be able to work with the AFC and AMPCSC to pass my knowledge on to other Australian retailers.”

AMP Capital Shopping Centres head of shopping centre marketing, Belinda Daly, said that the successful Talking Shop event series is an opportunity for retail leaders and influencers to share their secrets to success with their industry peers.

“AMPCSC prides itself on a never ending mission to continually innovate every aspect of the retail experience in our centres through its retail development pipeline that supports retailers quest for innovation, many of which have joined our retail mix at Macquarie Centre and Pacific Fair on the Gold Coast, due for completion this year which will be a truly exceptional retail experience.

“Today we heard that while the next several years will see some major technological innovations that will change the way consumers shop, the desire for human experiences will not be lost. This is where our retailers can use their expertise in customer service to create shopping experiences that will carry them well into the future.”

AFC general manager, Courtney Miller said, “Australian designers have enjoyed so much success locally and globally through their focus on continual innovation and pushing the boundaries of both fashion and the retail experience. I would say innovation is something that is now intrinsically linked to Australian fashion and admired around the world.”

Danny Lattouf predicted that the ten predicted inventions that will revolutionise retail include:

  • Holostores and augmented retail
  • Shop anywhere, serve anywhere
  • Smart vending
  • Sentient stores
  • Intelligent shelves
  • On demand merchandise
  • Off the grid retail
  • NFC and wearable payables
  • Vibrant data
  • Artificial intelligence

 

Latest News

Women In Media Profile: Danni Wright
  • Media

Women In Media Profile: Danni Wright

We'd be headlining Danni Wright's Women in Media profile the "Wright stuff" if it wasn't utterly predictable and naff.

by B&T Magazine

B&T Magazine
Industry Generates A Record $10.5m For Social Impact
  • Media

Industry Generates A Record $10.5m For Social Impact

UnLtd, the media, marketing and creative industry’s social purpose organisation has announced a total industry contribution of $10.5m to social impact in FY18. The total value of funds, services, inventory and time donated by the media, marketing and creative industry increased by 21per cent compared to the previous financial year due to a growth in […]

Posterscope Promotes Two
  • Media

Posterscope Promotes Two

Posterscope, Dentsu Aegis Network’s specialist out-of-home agency, has promoted Ryan Hedditch to the newly created position of national head of strategy and Samantha Summers to Sydney Group Business Director. In his new role, Hedditch is charged with driving the continual improvement and transformation of the Posterscope offering to clients and partners. Summers’ promotion will see her lead […]

Outbrain Accelerates Growth With APAC Promotions
  • Media

Outbrain Accelerates Growth With APAC Promotions

Native discovery platformOutbrain has announced several movements in its regional leadership team, with plans to make more new hires. This comes on the heels of two senior appointments it made in February, after closing a record year in the region with expansion into new markets. Yoav Tourel has been promoted to head of sales for […]

Clems Syd & Extra GUM Unveil YouTube Digital Stage
  • Media

Clems Syd & Extra GUM Unveil YouTube Digital Stage

YouTube EXTRA Gum has launched EXTRA Support Acts, a program created to support Australia’s up and coming musicians by transforming pre-roll ads on YouTube into a digital support stage. It has been created in partnership with Clemenger BBDO Sydney as creative lead, Universal Music Australia and BRING for talent and music strategy and content, MediaCom and YouTube. The […]

OMD Australia Tops 2018 RECMA Rankings
  • Media

OMD Australia Tops 2018 RECMA Rankings

OMD Australia has taken the top spot for Australia’s Number 1 media agency in size, according to RECMA’s 2018 ‘Overall Activity Volume Rankings’ report released last week. Additionally, the company was named first in profile classification with a dominant profile for the 3rd consecutive year, along with vitality ranking and structure ranking. Furthermore, OMD Australia was also named […]

Red Agency Bolsters Sydney Team
  • Media

Red Agency Bolsters Sydney Team

Judging by the image, it seems Red Agency may have had no staff whatsoever prior to this hiring spree.

Nine Appoints Editor For 9Honey
  • Media

Nine Appoints Editor For 9Honey

B&T's editor coincidentally spilled honey on his shirt while typing this. And by typing, we mean copy and pasting.

Y&R Sydney Scores Best&Less   
  • Advertising
  • Media

Y&R Sydney Scores Best&Less  

Y&R wins Best&Less amid rumours the clothing shop its changing name to 'Somewhat OK&Reasonably cheap'.

Women In Media Profile: Judy Sahay
  • Media

Women In Media Profile: Judy Sahay

B&T's Women in Media profiles are like a wave washing over you. Even more so if an actual wave washes over you.

by B&T Magazine

B&T Magazine
How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)
  • Marketing
  • Opinion

How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)

In this opinion piece, SalesPreso co-founder and CMO Joel Thomson (pictured below) explains how B2B companies can use their data more effectively and deliver a personalised customer experience that matches their B2C counterparts. From the Cambridge Analytica scandal to the EU’s recent GDPR legislation, this year has prompted individuals all over the world to consider […]

Opinion

by B&T Magazine

B&T Magazine
M&C Saatchi Launches THIS Film Studio
  • Advertising
  • Marketing
  • Media

M&C Saatchi Launches THIS Film Studio

Not one to rest on its laurels, M&C Saatchi unveils new production studio it hasn't called 'Not One To Rest On Laurels'.

Creative Agency Launches Project Management Tool ‘Hassl’
  • Advertising
  • Technology

Creative Agency Launches Project Management Tool ‘Hassl’

Yesterday at TedX Melbourne the team behind award-winning, Melbourne-based agency Your Creative launched their new tech venture Hassl, the project management platform taking on Trello and the likes. With the belief there was a better design solution to project management, the platform has been developed over the last two years in collaboration with their clients. […]

ABC Axes Tom Ballard’s Tonightly
  • Media

ABC Axes Tom Ballard’s Tonightly

It's one of the ABC's edgier, controversial shows, but Tom Ballard's proven too edgy and controversial for ABC chiefs.

Taboola Strengthens APAC Programmatic Offering With New Partnership
  • Advertising
  • Media

Taboola Strengthens APAC Programmatic Offering With New Partnership

Global discovery platform Taboola has announced a strategic partnership with Wider Planet, Korea’s largest demand-side and data management platform. The partnership builds on Taboola’s programmatic efforts in Asia-Pacific, and will bring together Korea’s largest demand platform for agencies and brands to provide access to Taboola’s global audience through premium publisher placements. The partnership means advertisers […]

The Haus Picks Up Two New Clients
  • Marketing

The Haus Picks Up Two New Clients

The Haus announces two new client wins. Admittedly, not as good as winning three, but far better than losing four.