Aussie Agency Launches New Cloud-Based Direct Mail With Salesforce

Aussie Agency Launches New Cloud-Based Direct Mail With Salesforce
SHARE
THIS



Melbourne digital marketing agency, Digital Logic Marketing Solutions, has put direct mail back on the table with the launch of an integrated cloud based direct mail solution.

Integrating directly with Salesforce Marketing Cloud, Printid lets marketers run their direct mail campaigns straight from the desktop, fully automated and integrated with all of their digital campaigns.

Launched at Salesforce Marketing Cloud Connections in Indianapolis in September 2014, Printid has turned digital marketing on its head and breathes new life into what was once considered an old medium.

“The market has been waiting for a solution that fully integrates the offline and online worlds, allowing them to complete the customer journey seamlessly in campaigns. Printid is that solution,” says Terry Messervy, commercial director at Digital Logic

Targeted at medium sized to large corporates, Printid offers significant commercial advantages to marketers who are struggling with the cost of direct mail while lacking strong response rates from their digital campaigns.

Printid integrates these two worlds into one platform, only defaulting to direct mail where digital details are unavailable or when digital channels fail to yield a response.

This is all done automatically and securely from the one marketing cloud platform. The result is significant reductions in marketing expenditure but with far greater campaign reach due to direct mail’s traditionally strong response rate.

Lisa Stark, sales and marketing director at Digital Logic explains, “Most savvy decision makers appreciate the value of direct mail, but it is traditionally an expensive choice, requiring a great deal of effort to coordinate and manage within campaigns.

“Printid integrates this vital channel into the digital world, providing flexibility, selective application to optimise impact and return on investment. Drawing on a single view of customer developed through integration with any data source, campaigns can be deployed in minutes, straight to print.

“Marketers can simply drag and drop content, including images and text, creating totally personalised, one-to-one marketing messages based on customer behavior and preferences.”

Printid’s Australian launch takes place today at Salesforce Connect 2014 in Sydney.

Latest News

How To Create Connections To Increase Your Influence
  • Opinion

How To Create Connections To Increase Your Influence

Darren Fleming (pictured below) is a speaker, author and trainer who specialises in helping leaders influence their teams. He is the author of Don’t be a D!ck – creating connections that make influence happen. In this guest post, Fleming offers proven tips on how to improve staff connections and your influence around any office… The secret to […]

Opinion

by B&T Magazine

B&T Magazine
PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman
  • Advertising
  • Campaigns

PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman

A dodgy uncle is the star of PayPal’s new Christmas spot set to air across 15 european countries this festive season. The work of famed Parisian agency Buzzman, the ad plays on the traditional family Christmas and the arrival of an uncle notorious for his over-touching, cheating and over-eating. This time around, thanks to Paypal, Mr […]

Isentia Builds Out Executive Team With Three New Appointments
  • Media

Isentia Builds Out Executive Team With Three New Appointments

Isentia Group Limited has announced three senior appointments to its executive leadership team to accelerate product enhancement, operational efficiencies and support ongoing transformation. Following an extensive search, Paul Russell has been appointed chief technology officer (CTO), Kelly Young chief human resources officer (CHRO) and Peter McClelland chief financial officer (CFO). Ed Harrison, Isentia chief executive officer and managing director, […]

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’
  • Campaigns
  • Media

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’

Ovarian Cancer Australia has launched its first pieces of work via agency 10 feet tall. ‘It’s time for ovary-action’ is their empowering, new creative platform that aims to rally all Australians to stand up and take action for the cause. The launch includes a quirky content video accompanied by print and radio components that aim […]

Assembly Label Appoints The Wired Agency
  • Media

Assembly Label Appoints The Wired Agency

One of Australia’s leading fashion brands, Assembly Label has officially appointed The Wired Agency as its exclusive digital campaign partner. As a market leader in the ‘simplified essentials’ space; quickly becoming renowned for their minimal approach to design and clothing construction, Assembly Label has recently opened their tenth retail location as well as being well-represented […]