All Aussies Deserve Some Love Says Piazza D’Oro In New Campaign

David Jones A/W Fashion show at Level 7 David Jones, Sydney. Includes: A star studded line up will attend the bi-annual event including Australian Superstar Teresa Palmer, David Jones Ambsassador Megan Gale, Jesinta Campbell, Danielle Cormack, Jessica Tovey, Krew Boylan, Anna Bamford, Mark Philippousis and wife Silvana Lovin. Red carpet favourites Terry Biviano & Anthony Minichiello, Sally Obermeder and Erika Heynatz will also be in attendance. David Jones leading portfolio of designers will also front the red carpet including; Carla Zampatti, Nicky and Simone Zimmerman, Bec & Bridge duo Bridget Yorson and Becky Cooper, Camilla Freeman Topper and Marc Freeman, Lover’s Nic Briand and Susien Chong, Bianca Spender the sisters from Manning Cartell and Rebecca Vallance, to name a few. -Jessica Gomes, Jason Dundas, Montana Cox
-Jessica Gomes and Elyse Taylor
-Jessica Gomes, Elyse Taylor, Jason Dunas, Montana Cox, Jodran and Zac Stenmark. 
  Photographed on the 4 February 2015.  Photographed by Dominic Loneragan.
SHARE
THIS



Coffee brand Piazza D’Oro Espresso has launched its inaugural ‘Local Love’ campaign. The new direction for the brand sees the celebration of community values and family at the core, with the belief that all Australian communities deserve some ‘Local Love’.

The execution is a nationwide competition for people to nominate their community to receive some ‘Local Love’ in the form of a $10,000 grant for the investment back into the local area. From a brand new pitch for a local sporting team, to an award donation for a local school, Piazza D’Oro will select five winners across the country, giving away a total cash prize of $50,000 to judged submissions.

Entry is via a brand new dedicated website tab with a short explanation of why the area is nominated to receive the fund, and exactly how the funds would be allocated. Entries are open from now until August 17.

Piazza D’Oro’s owned media, including take away cups, point of sales materials, and social platforms will receive a ‘Local Love’ brand refresh to ensure the message is delivered directly into the hands of consumers. The campaign rollout will be fully supported throughout by a targeted PR and social media campaign, benefiting all partners involved.

With a focus on community, sustainability and passion, the campaign aims to parallel the ethos for which Piazza D’Oro stands, to ‘support local, because the community is the core of Australia’.

Piazza D’Oro brand manager Monique Mahe said: “2015 will be the first time we proactively promote a brand campaign for Piazza D’Oro which talks to our values so authentically.

‘Local Love’ has everyone on the team really excited – it’s a motto which reflects the warm, involving and friendly nature of the brand and puts the support of community right at the core of what we’re doing.

We’re proud of the supporting campaign redesign and want to hear reactions, but above all we hope that by investing back into matters close to people’s hearts, we will truly make a difference on a local and national level.”

Please login with linkedin to comment

Latest News

Why The “No” Campaign Is Just One Long Slippery Slope
  • Opinion

Why The “No” Campaign Is Just One Long Slippery Slope

Not exactly your typical marketing/media piece, but here playwright Ron Elisha (pictured below) explains the damage done by the “No” campaign and the now infamous skywriting on a recent blue-sky Sydney Sunday… My daughter is crying. It’s not that she’s fallen over and barked her knee. Nor is it the trauma of immunization, or the […]

Opinion

by B&T Magazine

B&T Magazine
QMS Goes West With ‘The Leeder’
  • Advertising
  • Media

QMS Goes West With ‘The Leeder’

QMS Media continues to expand its digital portfolio across Western Australia, switching on an iconic billboard in the heart of Perth. Following the launch of two new digital billboards in the major WA regional centres of Bunbury and Kalgoorlie in recent months, ‘The Leeder’ further delivers on QMS’ digital expansion strategy out west. Positioned at […]

PR Firm Text100 Wins NetApp Account For APAC
  • Marketing

PR Firm Text100 Wins NetApp Account For APAC

Global marketing communications agency Text100 has announced it been appointed by data management company NetApp to drive its brand transformation effort across the Asia-Pacific (APAC) region. Following local competitive pitches conducted across the region, Text100 has been appointed as the APAC lead agency out of Singapore, and as the local agency of record in Australia, […]

MFA Awards 2017 Winners Revealed!
  • Advertising
  • Marketing
  • Media

MFA Awards 2017 Winners Revealed!

B&T once again donned the tux, applied the Brut, and primed the liver for last night's MFA Awards in Sydney.

Concrete Playground Launches Voice-activated Nightlife Guide With Google Assistant
  • Media
  • Technology

Concrete Playground Launches Voice-activated Nightlife Guide With Google Assistant

Digital publisher Concrete Playground has unveiled a new app that helps Millennials plan their night out using voice control – the first of its kind to become available in Australia. Concrete Playground’s Guide to Tonight now works with Google Assistant, making it available on a range of Google devices and helping people to decide what […]

Digital Agency Inlight Secures Two Key Client Wins
  • Marketing
  • Technology

Digital Agency Inlight Secures Two Key Client Wins

Independent agency Inlight has announced it has won the digital account for Benetas, a not-for-profit aged care provider in Victoria. Following a competitive pitch process, Inlight was chosen to handle Benetas’ new website design, build and ongoing optimisation. Richard Barker, marketing manager at Benetas, said: “We wanted an agency that could be our true digital […]

AMI Awards 2017 Winners Revealed!
  • Marketing

AMI Awards 2017 Winners Revealed!

With almost 30 awards handed out, B&T predicts plenty of numb bottoms at last night's AMI Awards in Melbourne.

Clems Sydney CEO Andy Pontin Quits
  • Advertising

Clems Sydney CEO Andy Pontin Quits

Sure, B&T flashed the news of Andy Pontin quitting this morning. White lies aside, he's actually still got six months.

by B&T Magazine

B&T Magazine
Adobe MAXes Most Creatives In A Room Record
  • Advertising
  • Media

Adobe MAXes Most Creatives In A Room Record

B&T's journo is reporting live from the annual Adobe Summit in Vegas. Although, "reporting" is somewhat of a stretch.

Opinion

by David Hovenden

David Hovenden
Digital Women’s Network & The Australian College Of Marketing Unveil Latest Short Courses
  • Marketing

Digital Women’s Network & The Australian College Of Marketing Unveil Latest Short Courses

The Australian College of Marketing is collaborating with the Digital Women’s Network to bring new short courses aimed to provide the latest skills across all aspects of the Digital landscape, kicking off in Melbourne and Sydney in 2018. Course content will focus around various topics related to the digital marketing landscape. All courses will run […]

Man working at office desk, looking at computer and scratching head
  • Technology

Where Are Digital & Tech Skills & Salaries Headed?

The rapid pace of technological change in the digital sector is seeing demand for those with the right skill sets outstrip availability, both locally and globally. The individuals who have kept their skills up to date are being well-rewarded financially. Now, Digital + Technology Collective’s expanded annual Skills and Salary Survey will put some numbers and context […]

Disney & ESPN Unify Sales & Partnerships Teams
  • Advertising
  • Marketing
  • Media

Disney & ESPN Unify Sales & Partnerships Teams

Disney and ESPN have formed an even closer bond, announcing a new alignment of the two properties through their media sales and partnerships teams. Instead of entering through three doors, Disney ESPN Media Sales & Partnerships will give media buyers and marketers a refined, singular point of entry for Disney, ESPN Digital and Maker. Nik […]

by B&T Magazine

B&T Magazine
Sydney Start-up Muzaara Partners With Commission Factory To Turbocharge Digital Ad Spends
  • Advertising
  • Marketing

Sydney Start-up Muzaara Partners With Commission Factory To Turbocharge Digital Ad Spends

Sydney-based adtech start-up Muzaara has announced a new strategic partnership with performance marketing platform Commission Factory. Together, Muzaara and Commision Factory are providing SMEs with a secret weapon to skyrocket their online brand visibility and effectively manage and maximise their online advertising campaigns. This partnership will allow both online marketing companies and their impressive roster […]

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard
  • Campaigns
  • Marketing
  • Technology

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard

Breakfast cereal manufacturer Kellogg’s has joined forces with Shazam and digital agency Orchard to deliver a first-of-its-kind augmented reality (AR) Halloween Trick or Treat experience for families. The campaign, which leverages Shazam’s visual recognition platform and recently-launched AR platform, sees Kellogg’s pilot the replacement of physical gifts in cereal packs with a digital experience that […]

Kraft Heinz Appoints Cummins&Partners As New Creative Agency
  • Advertising

Kraft Heinz Appoints Cummins&Partners As New Creative Agency

Kraft Heinz today confirmed the appointment of Cummins&Partners as its new Creative agency after an extensive pitch process. They will be responsible for brand strategy and integrated creative across the expanding Kraft Heinz portfolio including Kraft, Heinz and Golden Circle. A Kraft Heinz spokesperson said: “After an exhaustive search involving a competitive pitch, we have made […]