ALDI Teams With Channel Seven For Launch Of Hell’s Kitchen

ALDI Teams With Channel Seven For Launch Of Hell’s Kitchen
SHARE
THIS



ALDI has partnered with Channel Seven as the official supermarket sponsor for the first season of Hell’s Kitchen.

Hosted by the renowned chef, Marco Pierre White, and featuring 10 celebrity cooks, the show comprises of a series of offsite and restaurant service challenges. With fresh produce and pantry items supplied by ALDI, contestants prepare their dishes with only the freshest ingredients.

Hell’s Kitchen is a professional restaurant with real customers and high expectations. Each night, when the restaurant doors open, Pierre White and his team go into battle together. Not everyone will survive. The 10 celebrity contestants will compete first in two teams and then individually until only one remains.

The winner of Hell’s Kitchen will take home $50,000 for their nominated charity.

Recipes inspired by each episode across the series will be shared on the ALDI website and Facebook page, highlighting the fresh produce and ingredients available from ALDI.

ALDI, newly represented by Zenith Media, will have the integrated Hell’s Kitchen campaign spread across TV, digital, catalogue and in-store. ALDI and Zenith Media have made great strides this year in evolving ALDI’s media strategies to encompass a wider range of partnerships, having previously collaborated with Football Federation Australia (FFA) in supporting kids’ football with the ALDI MiniRoos, while also relaunching its brand under the auspices of “Good Different” in May.

Lisa Squillace, director of program partnerships at Channel Seven said: “We are extremely excited to have ALDI as the Supermarket partner of Hell’s Kitchen, it’s a great brand fit for the program which gives us the opportunity to integrate ALDI seamlessly across the series.  We have been hugely impressed with the collaborative and integrated nature of this sponsorship and are excited for the many benefits this will bring our viewers.”

Melinda Walters, group business director, Zenith Media said: “We have had an exciting start to our relationship with ALDI. Hell’s Kitchen has been an amazing opportunity for us to work closely with ALDI to bring to life the new brand positioning ‘Good Different’ within Hell’s Kitchen, the new Seven program. The seamlessness of our collaboration with Seven, ALDI’s team and all the agency partners has led to a truly integrated and customer centric campaign.”

Hell’s Kitchen launches on Sunday 6th August on Channel Seven.

CREDITS

Group business director: Melinda Walters

Group investment director: Maisy Richardson

Account director: Alaura Krueger

Content manager (Publicis Content): Philippa Gray

Account manager: Rochelle Harvey

Group trading manager: Christina Fan

Account executive: Chris Tudehope

Marketing director (ALDI): Mark Richardson

PR manager (ALDI): Nicole Joseph

Sponsorship manager (Seven Network): Chris Fifer

Activation specialist (Seven Partnerships): Belinda Brown

Digital solutions specialist (Seven Network): Amanda Soliman

Digital manager: Leanne Nguyen

 

 

Please login with linkedin to comment

Latest News

Why The “No” Campaign Is Just One Long Slippery Slope
  • Opinion

Why The “No” Campaign Is Just One Long Slippery Slope

Not exactly your typical marketing/media piece, but here playwright Ron Elisha (pictured below) explains the damage done by the “No” campaign and the now infamous skywriting on a recent blue-sky Sydney Sunday… My daughter is crying. It’s not that she’s fallen over and barked her knee. Nor is it the trauma of immunization, or the […]

Opinion

by B&T Magazine

B&T Magazine
QMS Goes West With ‘The Leeder’
  • Advertising
  • Media

QMS Goes West With ‘The Leeder’

QMS Media continues to expand its digital portfolio across Western Australia, switching on an iconic billboard in the heart of Perth. Following the launch of two new digital billboards in the major WA regional centres of Bunbury and Kalgoorlie in recent months, ‘The Leeder’ further delivers on QMS’ digital expansion strategy out west. Positioned at […]

PR Firm Text100 Wins NetApp Account For APAC
  • Marketing

PR Firm Text100 Wins NetApp Account For APAC

Global marketing communications agency Text100 has announced it been appointed by data management company NetApp to drive its brand transformation effort across the Asia-Pacific (APAC) region. Following local competitive pitches conducted across the region, Text100 has been appointed as the APAC lead agency out of Singapore, and as the local agency of record in Australia, […]

MFA Awards 2017 Winners Revealed!
  • Advertising
  • Marketing
  • Media

MFA Awards 2017 Winners Revealed!

B&T once again donned the tux, applied the Brut, and primed the liver for last night's MFA Awards in Sydney.

Concrete Playground Launches Voice-activated Nightlife Guide With Google Assistant
  • Media
  • Technology

Concrete Playground Launches Voice-activated Nightlife Guide With Google Assistant

Digital publisher Concrete Playground has unveiled a new app that helps Millennials plan their night out using voice control – the first of its kind to become available in Australia. Concrete Playground’s Guide to Tonight now works with Google Assistant, making it available on a range of Google devices and helping people to decide what […]

Digital Agency Inlight Secures Two Key Client Wins
  • Marketing
  • Technology

Digital Agency Inlight Secures Two Key Client Wins

Independent agency Inlight has announced it has won the digital account for Benetas, a not-for-profit aged care provider in Victoria. Following a competitive pitch process, Inlight was chosen to handle Benetas’ new website design, build and ongoing optimisation. Richard Barker, marketing manager at Benetas, said: “We wanted an agency that could be our true digital […]

AMI Awards 2017 Winners Revealed!
  • Marketing

AMI Awards 2017 Winners Revealed!

With almost 30 awards handed out, B&T predicts plenty of numb bottoms at last night's AMI Awards in Melbourne.

Clems Sydney CEO Andy Pontin Quits
  • Advertising

Clems Sydney CEO Andy Pontin Quits

Sure, B&T flashed the news of Andy Pontin quitting this morning. White lies aside, he's actually still got six months.

by B&T Magazine

B&T Magazine
Adobe MAXes Most Creatives In A Room Record
  • Advertising
  • Media

Adobe MAXes Most Creatives In A Room Record

B&T's journo is reporting live from the annual Adobe Summit in Vegas. Although, "reporting" is somewhat of a stretch.

Opinion

by David Hovenden

David Hovenden
Digital Women’s Network & The Australian College Of Marketing Unveil Latest Short Courses
  • Marketing

Digital Women’s Network & The Australian College Of Marketing Unveil Latest Short Courses

The Australian College of Marketing is collaborating with the Digital Women’s Network to bring new short courses aimed to provide the latest skills across all aspects of the Digital landscape, kicking off in Melbourne and Sydney in 2018. Course content will focus around various topics related to the digital marketing landscape. All courses will run […]

Man working at office desk, looking at computer and scratching head
  • Technology

Where Are Digital & Tech Skills & Salaries Headed?

The rapid pace of technological change in the digital sector is seeing demand for those with the right skill sets outstrip availability, both locally and globally. The individuals who have kept their skills up to date are being well-rewarded financially. Now, Digital + Technology Collective’s expanded annual Skills and Salary Survey will put some numbers and context […]

Disney & ESPN Unify Sales & Partnerships Teams
  • Advertising
  • Marketing
  • Media

Disney & ESPN Unify Sales & Partnerships Teams

Disney and ESPN have formed an even closer bond, announcing a new alignment of the two properties through their media sales and partnerships teams. Instead of entering through three doors, Disney ESPN Media Sales & Partnerships will give media buyers and marketers a refined, singular point of entry for Disney, ESPN Digital and Maker. Nik […]

by B&T Magazine

B&T Magazine
Sydney Start-up Muzaara Partners With Commission Factory To Turbocharge Digital Ad Spends
  • Advertising
  • Marketing

Sydney Start-up Muzaara Partners With Commission Factory To Turbocharge Digital Ad Spends

Sydney-based adtech start-up Muzaara has announced a new strategic partnership with performance marketing platform Commission Factory. Together, Muzaara and Commision Factory are providing SMEs with a secret weapon to skyrocket their online brand visibility and effectively manage and maximise their online advertising campaigns. This partnership will allow both online marketing companies and their impressive roster […]

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard
  • Campaigns
  • Marketing
  • Technology

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard

Breakfast cereal manufacturer Kellogg’s has joined forces with Shazam and digital agency Orchard to deliver a first-of-its-kind augmented reality (AR) Halloween Trick or Treat experience for families. The campaign, which leverages Shazam’s visual recognition platform and recently-launched AR platform, sees Kellogg’s pilot the replacement of physical gifts in cereal packs with a digital experience that […]

Kraft Heinz Appoints Cummins&Partners As New Creative Agency
  • Advertising

Kraft Heinz Appoints Cummins&Partners As New Creative Agency

Kraft Heinz today confirmed the appointment of Cummins&Partners as its new Creative agency after an extensive pitch process. They will be responsible for brand strategy and integrated creative across the expanding Kraft Heinz portfolio including Kraft, Heinz and Golden Circle. A Kraft Heinz spokesperson said: “After an exhaustive search involving a competitive pitch, we have made […]