AIME Reveals New Logo With ‘Sexy Marketing Sounding Names’

Hand opening red curtain.
SHARE
THIS



It’s a new face for the Asia-Pacific Incentives and Meetings Expo, or AIME for short. The expo has launched a new brand identity to keep up with the changing times.

Announced at a press conference to media types yesterday, Melbourne Convention Bureau’s CEO, Karen Bolinger, revealed the new logo and direction the AIME conference was heading into.

“To remain number one now and into the future, you can’t just shift the goalposts a little bit,” said Bolinger. “You really have to change the game.”

“We’re transforming what AIME means and how it’s connected to our industry around the branding positioning of ‘community’. It’s about connection and it’s about belonging.”

Starting with the look of AIME, “with a fresh, forward-thinking brand identity, led by a new logo”.

Aime_V_Logo_Tagline_CMYK

“AIME is iconic, so we wanted to give the brand an iconic graphic that was confident and bold, instantly recognisable across all channels. And it’s a strong market distinction for AIME.”

Check out some of the older AIME logos.

aime-7241-1

AIME-logo dark blue AIME_cmyk_blue

The logo has stuck with the purple hue, as a nod to the brand’s heritage.

Colour was clearly a key aspect in the logo redesign, with the three pillars of AIME, business, education and networking, each receiving its own new coloured logo.

“They’re all sexy sounding marketing names,” joked Bolinger. “Sunset orange, aqua blue and dark teal.”

AIME Logos 3 AIME Logos 2

The expo also has a new tagline to go with the new logo – ‘where inspiration begins’.

The refreshed logo, colours and tagline are just the start though, with Bolinger stressing the rebrand is so much more than just the visual identity.

Jacqui Timmins, director at AIME and IBTM Global Events at Reed Travel Exhibitions added: “We have a revitalised brand that will underpin the changes and the new face of AIME. Our new tagline ‘where inspiration begins’ embodies everything AIME stands for. It brings meaning to the brand by highlighting the inspiration, ideas and learning our community will experience.”

There will be a number of new networking events throughout the year, explained Timmins, as well as a show-floor redesign.

Timmins said: “Doing business is the ultimate reason buyers and sellers come to AIME, growing their opportunities to connect successful business is our absolute goal for AIME 2015.”

Please login with linkedin to comment

Latest News

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard
  • Campaigns
  • Marketing
  • Technology

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard

Breakfast cereal manufacturer Kellogg’s has joined forces with Shazam and digital agency Orchard to deliver a first-of-its-kind augmented reality (AR) Halloween Trick or Treat experience for families. The campaign, which leverages Shazam’s visual recognition platform and recently-launched AR platform, sees Kellogg’s pilot the replacement of physical gifts in cereal packs with a digital experience that […]

Kraft Heinz Appoints Cummins&Partners As New Creative Agency
  • Advertising

Kraft Heinz Appoints Cummins&Partners As New Creative Agency

Kraft Heinz today confirmed the appointment of Cummins&Partners as its new Creative agency after an extensive pitch process. They will be responsible for brand strategy and integrated creative across the expanding Kraft Heinz portfolio including Kraft, Heinz and Golden Circle. A Kraft Heinz spokesperson said: “After an exhaustive search involving a competitive pitch, we have made […]

Patrick Delany (CEO, Fox Sports), Hugh Marks (CEO, Nine Entertainment Co), Miranda Devine (Columnist, News Corp), Michael Miller (Executive Chairman, News Corp Australasia), Grant Blackley (CEO & Managing Director, Southern Cross Austereo) at Radio Alive 2017
  • Media

Media Bosses Weigh In On Ten-CBS Deal

Do you enjoy articles featuring industry big-wigs? Well, it doesn't come much bigger and wiggier than this, we say.

by B&T Magazine

B&T Magazine
Kantar TNS’ Ali Dexter Joins T Garage As Director Of Insights & Strategy
  • Marketing

Kantar TNS’ Ali Dexter Joins T Garage As Director Of Insights & Strategy

Melbourne-based market research consulting agency T Garage has announced the appointment of Ali Dexter as its director of insights and strategy. Dexter joins T Garage from Kantar TNS, where she was the director of its Qualitative division. Prior to that, Dexter held a number of senior roles at Kantar TNS in the US and Vietnam.  “After […]

XXXX on Tuesday, March 21, 2017, in Las Vegas. (Jeff Bottari/AP Images for Adobe)
  • Advertising

Adobe Releases Advertising Cloud App

Not one, but two Adobe announcements. The tech elves have been busy this week, not that we're inferring Adobe is Santa.

Facebook Updates Its VR Offering
  • Technology

Facebook Updates Its VR Offering

Do you loathe Facebook for nicking all the ad cash? Well, why not scream "A pox upon you Zuckerberg" while reading this.

InterContinental Perth City Centre Chooses Bonfire To Build Digital Strategy
  • Marketing

InterContinental Perth City Centre Chooses Bonfire To Build Digital Strategy

Luxury hotel InterContinental Perth City Centre is officially set to open this Sunday, and has already taken strides towards developing a comprehensive online search strategy with digital agency Bonfire. The investment reinforces the desire of the hotel to promote its luxury business facilities, which include corporate and bespoke event spaces designed for local, national and […]

Datalabs Announces New Hire And Promotion
  • Marketing

Datalabs Announces New Hire And Promotion

Aussie data visualisation and content marketing analytics agency Datalabs has announced the appointment of Marc de Chellis to run its business development, as well as the promotion of Cass Lilley to accounts and project manager. De Chellis (pictured above, second from the left) joins Datalabs from Launchpad App Development, where he held the role of […]

OLYMPUS DIGITAL CAMERA
  • Advertising

Inskin Grows Sydney Team With New Designer

Digital advertising provider Inskin, continues to expand its Sydney team, hiring Marc Gundesen as a junior digital designer. Gundesen (pictured above) brings a breadth of skills in web design, animation and account management, and will report to Inskin’s lead designer, Jay McCalla. He joins Inskin from Budgy Smuggler, where he worked as a graphic designer, […]

Agent99 PR Signs Finance Industry Thought Leader Vanessa Stoykov For TV Show Launch
  • Marketing

Agent99 PR Signs Finance Industry Thought Leader Vanessa Stoykov For TV Show Launch

Independent communications agency Agent99 Public Relations has welcomed respected founder of No More Practice Education and founder and CEO of Evolution Media Group, Vanessa Stoykov, to its client stable. Agent99 will be supporting the launch of her Learn from the Money Masters – The Investment Series show on Channel Nine. Stoykov has over two decades […]

Susie Porter & Jacki Weaver Lend Support To Young Filmmaker In Crowdfunding Campaign
  • Media

Susie Porter & Jacki Weaver Lend Support To Young Filmmaker In Crowdfunding Campaign

A new crowdfunded short film is shining the light on barriers for women filmmakers, thanks in part to Aussie actresses Susi Porter and Jackie Weaver. Starring Porter, Beverly explores a bizarre love triangle in middle-class suburbia. It is an unflinching coming-of-age comic drama exploring sexual awakening in the era of technology, and the universal yearning […]