AIME Reveals New Logo With ‘Sexy Marketing Sounding Names’

Hand opening red curtain.
SHARE
THIS


What best describes you?

It’s a new face for the Asia-Pacific Incentives and Meetings Expo, or AIME for short. The expo has launched a new brand identity to keep up with the changing times.

Announced at a press conference to media types yesterday, Melbourne Convention Bureau’s CEO, Karen Bolinger, revealed the new logo and direction the AIME conference was heading into.

“To remain number one now and into the future, you can’t just shift the goalposts a little bit,” said Bolinger. “You really have to change the game.”

“We’re transforming what AIME means and how it’s connected to our industry around the branding positioning of ‘community’. It’s about connection and it’s about belonging.”

Starting with the look of AIME, “with a fresh, forward-thinking brand identity, led by a new logo”.

Aime_V_Logo_Tagline_CMYK

“AIME is iconic, so we wanted to give the brand an iconic graphic that was confident and bold, instantly recognisable across all channels. And it’s a strong market distinction for AIME.”

Check out some of the older AIME logos.

aime-7241-1

AIME-logo dark blue AIME_cmyk_blue

The logo has stuck with the purple hue, as a nod to the brand’s heritage.

Colour was clearly a key aspect in the logo redesign, with the three pillars of AIME, business, education and networking, each receiving its own new coloured logo.

“They’re all sexy sounding marketing names,” joked Bolinger. “Sunset orange, aqua blue and dark teal.”

AIME Logos 3 AIME Logos 2

The expo also has a new tagline to go with the new logo – ‘where inspiration begins’.

The refreshed logo, colours and tagline are just the start though, with Bolinger stressing the rebrand is so much more than just the visual identity.

Jacqui Timmins, director at AIME and IBTM Global Events at Reed Travel Exhibitions added: “We have a revitalised brand that will underpin the changes and the new face of AIME. Our new tagline ‘where inspiration begins’ embodies everything AIME stands for. It brings meaning to the brand by highlighting the inspiration, ideas and learning our community will experience.”

There will be a number of new networking events throughout the year, explained Timmins, as well as a show-floor redesign.

Timmins said: “Doing business is the ultimate reason buyers and sellers come to AIME, growing their opportunities to connect successful business is our absolute goal for AIME 2015.”

Please login with linkedin to comment

Latest News

Vomit, Gnomes & Sex! We’ve Found The Most Nuts Christmas Ad Of The Season!
  • Campaigns

Vomit, Gnomes & Sex! We’ve Found The Most Nuts Christmas Ad Of The Season!

We run a lot of Christmas ads on B&T at this time of a year. Firstly, there’s a lot of them about and, unsurprisingly, they’re often some of the best creatives we get to see all year. Typically, most go with a similar theme – families gathering for Christmas lunch, a blanket of snow outside and a slightly […]

by B&T Magazine

B&T Magazine
Marc Edward Agency Launches Communications Division, Names Founding Client
  • Marketing

Marc Edward Agency Launches Communications Division, Names Founding Client

Experiential marketing outfit Marc Edward Agency (MEA) has broadened its service offering with the launch of a communications division to service founding client YesTelco Australia.  MEA managing director Nigel Hickey (pictured above) said clients have increasingly looked to the agency to provide integrated creative solutions over the last 12 months.  “The team have achieved great success in developing strategic campaigns for clients which […]

Advertising Standards Bureau Unveils Its 10 Most Complained About Ads For 2017
  • Advertising

Advertising Standards Bureau Unveils Its 10 Most Complained About Ads For 2017

Community concern about wagering advertising as well as sex and language are highlighted in the Advertising Standards Bureau’s (ASB’s) list of most complained about advertisements for 2017. “This year the ASB has met the challenge of a record number of complaints being processed in a single year, with over 6,000 complaints about advertisements lodged in […]

Indy Ad Agency Ugly Wins Uno Home Loans Account
  • Advertising

Indy Ad Agency Ugly Wins Uno Home Loans Account

Ideas-based independent advertising agency Ugly has announced it has been appointed as the agency of record for online mortgage broker uno Home Loans, following a four-way pitch.  Ugly will lead all of uno’s brand advertising work, while incumbent agency Archibald Williams will remain working with uno on content creation.  Kirsty Davison, chief marketing and strategy officer at uno, said: “We were impressed with Ugly’s approach of using creativity […]

The Seven Trends That Will Shape Consumer Marketing In 2018
  • Opinion

The Seven Trends That Will Shape Consumer Marketing In 2018

In this festive guest piece, the co-founder and managing director of Seven Communications, Patrice Pandeleos (pictured below), shares her top consumer marketing trends for 2018… Customer experience will form the heart of consumer planning Brands and agencies will rush to find new ways to put their customer experience at the heart of what they do. Using […]

Opinion

by B&T Magazine

B&T Magazine
Cummins&Partners Creates ‘The Most Interesting Job Interview’ For The Australian Secret Intelligence Service
  • Advertising
  • Campaigns

Cummins&Partners Creates ‘The Most Interesting Job Interview’ For The Australian Secret Intelligence Service

The Australian Secret Intelligence Service (ASIS) has launched a recruitment campaign aimed at attracting the nation’s next generation of intelligence officers via Cummins&Partners.  Featuring a series of mind-bending audio and visual challenges, ‘The Most Interesting Job Interview’ is an interactive interview that gives ordinary Aussies the chance to step into the shoes of an aspiring ASIS Intelligence Officer.  The federal government’s Minister […]

Bastion Reputation Management Appoints First-Ever Principal
  • Marketing
  • Media

Bastion Reputation Management Appoints First-Ever Principal

Issues management and strategic communications company Bastion Reputation Management has announced the appointment of Scott Thompson to the newly created role of principal.  Thompson will take on a lead role at Bastion Reputation Management, working with companies looking for proactive strategies to build trust and form stronger relationships with customers and the wider community.  He joins Bastion Reputation […]

AKQA & Monash Uni Bring To Life 3D-Printed Chrissy Decorations To Help Fund A Cure For Muscular Dystrophy
  • Campaigns
  • Marketing

AKQA & Monash Uni Bring To Life 3D-Printed Chrissy Decorations To Help Fund A Cure For Muscular Dystrophy

For the second year in a row, WPP-owned ideas and innovation agency AKQA has partnered with Monash University and Muscular Dystrophy Australia (MDA) to bring to life the imaginative Christmas ornaments of kids with muscular dystrophy. For most kids, making Christmas decorations is a simple, fun activity that’s taken for granted. Thousands of Aussie kids are affected by muscular dystrophy, and these simple […]

Four Questions About Connected TVs Everyone Is Asking – Answered
  • Opinion

Four Questions About Connected TVs Everyone Is Asking – Answered

In this guest post, the ANZ country manager for martceh firm dataxu, Matthew Joyce (pictured below), says almost half of Australians have a connected TV and he takes a look at what that means for brands and advertisers… Four in 10 of us have smart TVs at home, and of that, 70 per per cent are Connected TVs (CTV). […]

Opinion

by B&T Magazine

B&T Magazine
TV Production Firm Crocmedia Hires Nine’s Tim Cleary For New Venture
  • Media

TV Production Firm Crocmedia Hires Nine’s Tim Cleary For New Venture

Crocmedia has announced the launch of Rainmaker, a dedicated TV production services business to be headed by former Head of Programming and Production at Channel Nine, Tim Cleary. Cleary will draw on his 25 years in the industry to spearhead the creation of bespoke new shows for distribution both in Australia and overseas under the Rainmaker […]

The Advertising ID Consortium Welcomes New Platform Partners
  • Advertising

The Advertising ID Consortium Welcomes New Platform Partners

The Advertising ID Consortium – the open identity solution for the digital advertising ecosystem – has announced new platform partners. Since the Consortium’s announcement in May 2017, the founding members have established a governance framework and product specification that includes an open and standardised cookie and accessible people-based identifiers, delivered in a secure, privacy conscious […]

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand
  • Marketing

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand

Australian in-store music provider Marketing Melodies has announced an exclusive reseller agreement with Spotify-backed Soundtrack Your Brand for the Australia and New Zealand markets. Founded in Sweden in 2013, Soundtrack Your Brand was developed to kill bad background music. Its flagship solution, Soundtrack Business, is a music streaming platform licensed for commercial and public spaces. The […]

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia
  • Advertising
  • Marketing

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia

Customer acquisition firm Social Garden has become the first business in Australia to achieve Bronze status on Snapchat. Among the new benefits Social Garden will receive as a result of its Bronze status is access to beta versions of Snapchat data tools, such as the Snapchat Conversion Pixel, as well as being among the first […]

Hypetap Appoints Nuffnang’s Chris Morfis As GM
  • Marketing

Hypetap Appoints Nuffnang’s Chris Morfis As GM

Influencer marketing player Hypetap has made its second senior hire in less than a month, appointing Chris Morfis as the company’s general manager. Joining from influencer marketing provider Nuffnang Australia, Morfis will guide Hypetap’s growing team, providing strategic direction to accelerate the company’s growth, as well as leading operations and managing relationships with key partners. Morfis’ appointment will […]

On Air sign in a studio broadcasting via radio, podcast or wireless transmission.
  • Media

ARN Announces Departure Of Content Director & Radio Veteran

Australian Radio Network (ARN) has announced that Charlie Fox, content Director for WSFM and The Edge, and WSFM morning announcer Ron E Sparks, have departed. Fox has been with ARN since 2005, and Sparks joined WSFM in 2002. ARN national content director Duncan Campbell said the departure of Fox and Sparks are part of the […]

OMD Announces New MD For Melbourne
  • Media

OMD Announces New MD For Melbourne

OMD unveils new Melbourne MD, and it certainly wasn't among any of B&T's picks. Not that we were picking, mind you.

Sydney Festival Chooses Brightcove To Enhance Online Video Content
  • Media

Sydney Festival Chooses Brightcove To Enhance Online Video Content

Video cloud service Brightcove has announced that Sydney Festival has selected the platform to improve its user experience through online video content. Brightcove will do so by removing third-party branding and pre-roll ads, as well as adding autoplay functionality, ahead of the event in January. Leveraging the Brightcove video platform to host and publish video […]

Does Your Christmas Marketing Suck?
  • Opinion

Does Your Christmas Marketing Suck?

Remember the old Palmolive soap ad that asked, "Don't wait to be told"? This is sort of similar, albeit sans any suds.

Opinion

by Peter Harris

Peter Harris
Queensland Anti-Porn Crusaders Cop Ad Ban
  • Campaigns

Queensland Anti-Porn Crusaders Cop Ad Ban

We have a strident anti-pornography policy at B&T. Earphones must be worn at all times and strictly no little people.

by B&T Magazine

B&T Magazine