Outdoor media company Adshel has launched a digital outdoor campaign supporting the McGrath Foundation’s 10th Anniversary which aims to promote the value of breast care nurses.
Utilising Adshel’s digital Sydney Trains network, the campaign communicates that breast cancer is about gaining someone – a McGrath Breast Care Nurse – who can mitigate the risks of losing someone.
Adshel’s chief executive Rob Atkinson said: “Adshel is delighted to assist in promoting the McGrath Foundation’s 10th anniversary campaign. We recognise the tireless support the Foundation provides to patients with breast cancer and are proud to be reinforcing their important message to Sydney commuters through the donation of advertising space across the Sydney Trains Network.”
The campaign, which is also supported by the Foundation’s first ever TVC, also encourages commuters to donate to the cause. It is live until 20 September.
Adshel is committed to raising awareness of community enhancing initiatives, with over 4000 panels offered over the past two years supporting these initiatives. In addition, the Company allows staff to take one day off a year to donate their time to their charity of choice; and over two years it has raised over $28,000 for various non-profit organisations and charities.