Access PR Announces New name, New JV And New CEO

Access PR Announces New name, New JV And New CEO

Australian independent agency Access PR has announced a joint venture with multi-award-winning independent New York agency DiGennaro Communications (DGC), and will change its name to Access-DGC from July.

Access-dgc will be led by newly-appointed CEO Nichola Patterson (pictured above, left), while agency co-founder Andrea Kerekes (pictured above, right) will be permanently based out of the New York agency working with founder Samantha DiGennaro as executive vice president and managing director.

The joint venture creates a team of more than 50 consultants with a range of expertise across B2B and B2C communications, from thought leadership to content creation, reputation management to publicity.

Patterson is one of Australia’s most-respected PR professionals and brings more than 20 years’ experience as an agency owner and senior executive, journalist and copywriter to the role.

“To know Nic is to love Nic, but more importantly, she brings a new level of creativity and big picture, strategic thinking to the business,” Kerekes said.

“On the cusp of our 10th birthday, we started to think about what the next 10 years could look like for the business, and this is a truly exciting path to create – especially with someone who has been a friend and colleague for many years and the expanded resources of DGC.

DGC founder and CEO DiGennaro said: “This is a brilliant opportunity for both agencies to collaborate and pool resources, skill sets and ideas to create an accountable and innovative micro-network that puts clients’ results first and foremost.”

Access clients include Sydney Airport, Tourism Northern Territory, Barangaroo Delivery Authority, Art Gallery of NSW, and The Star.

Simon Corah will remain chairman at Access-DGC.




Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]