Frank PR Appointed by Ribs & Burgers and Gelatissimo

Frank PR Appointed by Ribs & Burgers and Gelatissimo
Jai Dattani
By Jai Dattani



Frank PR has added two delicious clients to its roster.

The consumer PR agency has been appointed as the retained PR agency for Ribs & Burgers. A foodie favourite with a focus on fresh and healthy ingredients, Ribs & Burgers is a growing chain of wholly owned restaurants.

The win for Frank follows the recent success of a ‘Ribs & Burgess’ rib-eating competition project at the Central at Central Park restaurant.

“We wanted to partner with a creative PR agency that could come to us with fresh ideas, enthusiasm and a can do approach, and furthermore one that got us and understood the brand, and we’ve found that in Frank PR.  It’s great to be working together,” said Mona Ibrahim from Ribs & Burgers.

Sweetening the situation, Frank has also secured Gelatissimo following a competitive pitch.

With the rapid growth of the category, Frank is working with the family-favourite franchise chain to showcase its new range of innovations, in-dining options, and special flavours and offers.

“Gelatissimo has entered an exciting new stage, with new store designs rolling out and our product offering expanding. Securing the right PR partner is a key ingredient to promoting our brand.  The team at Frank PR demonstrated a creative edge, fed by passion and commitment. We are very excited to have them on board and look forward to a successful partnership,” said Joanna Orson, marketing manager at Gelatissimo.

“Both of these brands are growing at a very fast rate, with significant expansions plans,” commented Frank PR’s managing director, Polly Atherton. “It’s an exciting time and we’re thrilled to be supporting them at this time of growth.”

One of UK’s most successful consumer PR agencies founded in 2000, Frank PR was established in Australia in 2009 and has swiftly grown to become a multiple award-winning consumer PR agency with a growing portfolio of Australian and international brands, including Jawbone, Fiji Airways, Reckitt-Benckiser (working on brands such as Durex, Veet and Clearasil) and Twentieth Century Fox Home Entertainment.




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