Target Imagines A Great Denimland In New Ad

Target Imagines A Great Denimland In New Ad
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Target’s new fashion campaign celebrates the fabric designed for Australian conditions: denim.

Shot around Victoria, the diversity of Target’s new denim collection is reflected in the varied environments.

Target general manager, marketing Kenton Elliot says: “We want women all over the country to reassess Target denim.

“Because when they do come back in, they’ll find on-trend, quality jeans at a great price”.

Watch the EARTH/WATER/AIR/FIRE inspired ad below:

Created by AJF Partnership, a GrowthOps business, and directed by Rob Stanton-Cook from Collider, the campaign will be seen on multiple channels including TV, OOH, online, and social media.

AJF partnership executive creative director Josh Stephens says: “As Australians, Denim’s part of our DNA, so it’s an exciting space to play in with an iconic Australian brand like Target”.

Campaign credits

Client: Target Australia

  • General Manager, Marketing: Kenton Elliot
  • Head of Brand Communication and Customer Experience: Nicole Gillard
  • Head of Creative and Brand Design: Nunzio Miano
  • Brand Marketing Manager: Laurelle Esse
  • Campaign Manager: Lauren Conte

Agency: AJF Partnership, a GrowthOps Business

  • Executive Creative Director: Josh Stephens
  • Head of Strategy: Jacqueline Witts
  • Group Account Director: Emily Pockley
  • Creative Director: Georgia Arnott
  • Senior Copywriter: Melanie Stevens
  • Senior Art Director: Lauren Doolan
  • Senior Account Director: Tess Porter
  • Senior TV Producer: Liesel Haug
  • Strategic Planner: Hayley Read

Production: Collider

  • Director: Rob Stanton-Cook
  • Producer: Annie Schutt

 

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