Target Imagines A Great Denimland In New Ad

Target Imagines A Great Denimland In New Ad

Target’s new fashion campaign celebrates the fabric designed for Australian conditions: denim.

Shot around Victoria, the diversity of Target’s new denim collection is reflected in the varied environments.

Target general manager, marketing Kenton Elliot says: “We want women all over the country to reassess Target denim.

“Because when they do come back in, they’ll find on-trend, quality jeans at a great price”.

Watch the EARTH/WATER/AIR/FIRE inspired ad below:

Created by AJF Partnership, a GrowthOps business, and directed by Rob Stanton-Cook from Collider, the campaign will be seen on multiple channels including TV, OOH, online, and social media.

AJF partnership executive creative director Josh Stephens says: “As Australians, Denim’s part of our DNA, so it’s an exciting space to play in with an iconic Australian brand like Target”.

Campaign credits

Client: Target Australia

  • General Manager, Marketing: Kenton Elliot
  • Head of Brand Communication and Customer Experience: Nicole Gillard
  • Head of Creative and Brand Design: Nunzio Miano
  • Brand Marketing Manager: Laurelle Esse
  • Campaign Manager: Lauren Conte

Agency: AJF Partnership, a GrowthOps Business

  • Executive Creative Director: Josh Stephens
  • Head of Strategy: Jacqueline Witts
  • Group Account Director: Emily Pockley
  • Creative Director: Georgia Arnott
  • Senior Copywriter: Melanie Stevens
  • Senior Art Director: Lauren Doolan
  • Senior Account Director: Tess Porter
  • Senior TV Producer: Liesel Haug
  • Strategic Planner: Hayley Read

Production: Collider

  • Director: Rob Stanton-Cook
  • Producer: Annie Schutt

 




Please login with linkedin to comment

AJF Partnership target

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]