Sunnylife Taps Actress Kassandra Clementi For North Queensland Campaign
Lifestyle brand Sunnylife has launched a new summer 2018/19 campaign – Paradise Found – and has named Aussie actress, singer and international star on the rise Kassandra Clementi as their first-ever ambassador.
Kassandra appears in the Paradise Found campaign which was shot in a bucket list destination of Australia, Tropical North Queensland.
Kassandra is one of our brightest talents, and stars in the latest series of hit Emmy-nominated comedy-drama UnREAL as Crystal, the swimsuit model girlfriend of lead character Chet (Craig Bierko).
The former Home and Away star is fast carving out a name for herself in Hollywood having also just completed a feature film Stuck Out of Love, and also appeared alongside fellow Australian star Josh Lawson in the dramatised documentary Becoming Bond.
The colourful Paradise Found collection is Sunnylife’s biggest range yet – more than 650 innovative products in an array of dazzling colours.
Alongside iconic motifs of flamingos, watermelons, pineapples, rainbows and unicorns will be new motifs including macaws, cockatoos, avocados, peaches and mermaid tails. Aside from Sunnylife’s world-famous pool inflatables, the collection will feature beach gear, pool drinkware, outdoor furnishings, outdoor and indoor games, picnicware, active kits, fashion bags, travel accessories, cocktail wares, drink wares, candles, festive ornaments and lighting.
Kassandra, who is now based in LA, says she was thrilled when Sunnylife asked her to be their Paradise Found ambassador.
“I’ve been a huge fan of Sunnylife for ages and have a whole storage unit in Australia filled with inflatables and pool gear,” she says.
“They had a pop-up store in Sydney a few years back and I pretty much cleared out the entire store buying up so many things! It’s just such a fun brand that represents all the best things about Australia.”
The star is hugely into the outdoors, conservation and all things summer, which made her a perfect fit for Sunnylife.
“I have always loved summer, the beach, the sunshine and the heat,” she says.
“I grew up in Adelaide and spent many wonderful summers with my family holidaying along the coast. It’s really the best season, everyone’s having a good time enjoying the outdoors, partying, swimming – it makes me feel so happy!”
Kassandra headed back to her homeland to shoot Sunnylife’s Paradise Found campaign in Tropical North Queensland.
Sunnylife head of marketing, Abbey Pantano says the brand is thrilled to be working with Kassandra on the Paradise Found campaign.
“We shot both digital and stills content with Kassandra which tells the story of Paradise Found to showcase the beautiful paradise that is Tropical North Queensland which so naturally integrates with our playful Sunnylife collection,” says Abbey.
“The Paradise Found range invites you to escape the soaring temperatures by venturing through cool tropical rainforests, discovering hidden shores and making exotic memories. It excites the senses with intoxicating panoramas, pastel horizons and vibrant hues. It’s just a wonderfully evocative range that we’re massively proud of.”
Kassandra says she’s been looking forward to shooting the campaign with much anticipation. “I don’t live anywhere near the beaches in LA, plus I’ve just shot an indie romantic comedy Stuck Out of Love in Oklahoma which is pretty far from the ocean!” she laughs.
The campaign proudly partnered with Tourism Tropical North Queensland unveiling several hidden gems of the region.
“We couldn’t be more excited to unlock some of the emerging secrets of this region – from chasing waterfalls, to tropical islands that are just a short boat launch from Cairns – it’s wonderful to have natural talent like Kassandra in region,” says Rosie Douglas, general manager for TTNQ.
Conceptualised on the sunny beaches of Sydney in 2003, Sunnylife was established with a simple goal – to share Australia’s authentic, fun and aspirational summer style with the rest of the world.
Today, their must-have products can be found on beaches, in pools and at sun-drenched holiday destinations right across the globe.
Sunnylife is a much-loved brand of celebrities and have been featured with Bella Hadid, David and Victoria Beckham, Kendall and Kylie Jenner, Miley Cyrus, Mariah Carey and more.
As a brand, Sunnylife is committed to its customers delivering innovation, quality, style, and functionality season after season.
To view the new Paradise Found range go to: www.sunnylife.com.au
Please login with linkedin to comment
sunnylifeLatest News
Sydney Comedy Festival: Taking The City & Social Media By Storm
Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]
Global Marketers Descend For AANA’s RESET For Growth
The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]
Is Meta’s New AI Chatbot Too Left-Wing?
Meta's chatbot accused of being left-wing after being caught wearing a Che Guevara T-shirt & listening to Billy Bragg.
TV Ratings (23/04/2024): Why Did No One Tell Angela That Farmer Wants A Wife Is Set On A Farm?
As wonderful as this headline is, let's face it, we all know an 'Angela', don't we?
PubMatic Unveils New AI Partnership To Turn Social Posts Into Ads For Any Digital Channel
Here's some nifty tech for turning social posts into ads. Assuming said posts aren't one-star character assassinations.
Intuit Mailchimp Makes A Splash With Its First Australian Brand Campaign
Ever laugh along at a gag you didn't get so as not to appear dumb? Get ready for more feigning with this new work.
GumGum’s Rob Hall: Advertisers Can No Longer “Rely On Binary Descriptions” Of Consumers
If anyone's got their finger on adtech's pulse, it's Rob Hall. He also avoids using the good paper in the office printer
Mastercard Nabs Florencia Aimo From Marriott International
Marriott International's Florencia Aimo jumps from the hotel business to the exploitative credit card one.
Bastion Agency Appoints Cheuk Chiang As New ANZ CEO
Cheuk Chiang takes the reins over at Bastion Agency. But not the rains down in Africa.
Spotlight On Sponsors: Major Sponsorship Wins After A Disappointing Week In Sport
B&T continuing our deep dive into local sport sponsorships & that's despite not a single offer of a free ticket as yet.
Macca’s Marketing Director, Samantha McLeod On Big Mac Chant: “What Was Once Old Is Now Cool Again”
Macca's using the power of nostalgia in latest Big Mac campaign. Well, only for those who've ever eaten one sober.
World Premiere Of Midnight Oil: The Hardest Line To Open Sydney Film Festival 2024
Oil's biopic to open Sydney Film Festival. Here's hoping Molly Meldrum will take his pants down at the premiere.
Entries Are Now Open For The 2024 Brandies, IntelligenceBank’s Annual Brand Marketing Awards
The Brandies are, of course, a prestigious marketing gong and not the mystery tipple favoured by nannas everywhere.
The Fred Hollows Foundation Appoints Ardent For PR
Yes, we all like to have a joke at PR's expense. But sometimes it does important work, like this.
AI, eCommerce & Marketing Specialists Are In Increased Demand By Businesses, New Data From Fiverr Shows
Has your philosophy & anthropology degree left you with nothing but a huge HECS debt? Here's what you should've studied.
Perth’s First 3D Anamorphic Billboard Arrives Courtesy Of oOh!media
Do you love a buzzword? Now you can add anamorphic to the list as it relates to billboards, not a colleague's ears.
MasterChef Australia & Crown Resorts Launch Unique Dining Experience With ALUMNI
A pop-up restaurant staffed by MasterChef contestants! That's fine dining prices for first-year apprentice chef cuisine!
Amanda Laing Announces Resignation From Foxtel Group
Foxtel's chief commercial & content officer heads for the exits. Read nice things the bosses said about her right here.
The Lost Letters From Our Diggers: News Corp Unveils ANZAC Day Special
It's nice when brands respectfully acknowledge ANZAC Day.
Howatson+Company Acquires Akkomplice
Large indie acquires a slightly smaller indie. Much like a shark eating a tuna, just with less thrashing and blood.
Google Delays Third-Party Cookie Deprecation Again
In good news for the sale of picture library biscuit photos, Google continues to tease over the end of cookies.
Education A Low Priority For Aussies More Concerned With Cost Of Living Forethought Study Reveals
Study finds Aussies cutting back on education due to cost of living. Booze & Uber Eats sales remain largely unaffected.
“I’m Still The Same Person That I Was”: Rikki Stern Says “Fucc It” To Cancer Stereotypes
B&T always happy to promote the anti-cancer cause. Even brands that massively overdo it with the hot pink.
The Unapproved Climate Certification Allegedly Causing Mass Greenwashing
Are you left flummoxed in the canned tuna & free range eggs aisle? Just wait till this green certification gets up.
TV Ratings (22/04/2024): Fans Mock “Over The Top” Reaction To New MasterChef Judges
MasterChef returns for its 2024 season. B&T stands by putting peppercorns in Gravox & no one will be any the wiser.
Dentsu Restructure: Muddle, Harvey & Johnston Take Leadership Baton As Bass & Yurisich Exit
A large broom has swept through Dentsu's local ops this morning, taking with it some big names & the air con's cobwebs.
Industry Shares Trends Shaping The Industry This International Creators Day
B&T's asking adland creators to reveal their top trends. And it's not good news for your Jenny Kee cardigan collection.
Mable Extends HOYTS Sensory Screenings Partnership
Mable has extended its HOYTS sensory screening partnership. Vigorously defends its two-star Oppenheimer review.
Orphan Launches ‘They Need Our Help. We Need Yours’ For Children’s Cancer Institute
Anything to do with childhood cancers has B&T's 110% support. That said, we do ignore the red meat & alcohol warnings.
Smile Team Orthodontics & Keep Left Collaborate On Smile-Inducing Campaign
As parents would attest, given the cost of orthodontics you'd expect this campaign to be a lavish production indeed.
Opinion: How Video Calls Neglect Learning Diversity
Need an excuse to duck out of a video call this arvo? Show this to your boss.
DoubleVerify Achieves First-Of-Its-Kind Responsible AI Certification From TrustArc
DoubleVerify receives responsible AI certification. However, not its robotic vacuum that's been seen menacing the cat.
Smile For A Good Cause: The Social Media Campaign Giving Back To The Community
Are you known as the office Austin Powers? More for you teeth than shagability? Get snappy new fangs with this news.
Elon Musk Mocks Albo After ESafety Wins Court Injunction Against X
Albo's 2024 from hell continues - Rabbitohs in crisis, down in the polls and now feuding with world's richest man.
Real Estate Developer In Hot Water Over “Sexually Exploitative” OOH Campaign
Real estate agents again tops in the 'least trusted profession' polls, nudging used car salesmen & ad creatives.
Epsilon’s Shane Hanby: Post-Cookie Era Relies On “Teamwork” Between Brands, Marketers & Tech
This pro predicts more "teamwork" in a post-cookie era. Which spells bad news for the uncooperative or plain stubborn.