GMG Digital has partnered with 13cabs ahead of the launch of a new branding campaign.
GMG will employ their experience and a keen eye for innovation in digital media to continue to drive awareness of the 13cabs app, utilising a suite of sophisticated digital tools and strategies.
GMG Digital head of search John Vlasakakis said, “We are delighted to be extending our partnership with 13cabs during this growth phase and beyond.
“Both GMG and 13cabs are aligned and driven by innovation, and it is a perfect fit.”
13cabs head of marketing Liz Attia said, “At 13cabs, digital is an important channel to help us connect with Australians when and where they need us.
“13cabs enables customers to book, pay and travel their way either via our 24-hour contact centres or the 13cabs app – we offer customers choice which is an integral part of our brand DNA.
“By taking a mobile-first approach in the digital landscape, we ensure that we give our customers a seamless experience, so no matter who they are, where they are or what time of day or night, customers can pre-book, track and pay for their ride any way they want.
“GMG has been a great agency to partner with to bring this message to the forefront of our key audience.”