Isobar and Sensis have launched a new trades and services campaign that emphasises the need for consumers to turn to Yellow Pages Online, profiling the benefits of using the service to solve everyday household and home project needs.
Starting with the TVC, the campaign explores real life aggravations around the home while also celebrating those easy, achievable and satisfying little (and big) wins.
The TV-led integrated campaign has injected humour through everyday, relatable problems, while showcasing the emotional outcomes of relief, satisfaction, joy and accomplishment from finally ticking that job off the to-do list.
The campaign is a part of a long-term strategy combining TV, radio, digital, social media, and PR, highlighting different situations and needs across emergencies, life admin and big events where using Yellow Pages will help inspire Australians to make the start to get things done.
When Australians think of Yellow Pages, they typically think of the book. However, this is not the only service on offer. Yellow Pages provides the most comprehensive, easy to access, online search, quotes and bookings tool as well as being an informative content portal, and is an indispensable tool to inspire and help people start and complete projects – big or small.
Yellow Pages has quietly been reinventing their offering in the background, improving their service to offer online quoting and booking functionality for the home and trades services, and haven’t been in the market in such a big way since 2013.
“We’ve rebranded and repositioned ourselves for the modern market and are launching with humour, warmth and pride to let Australians know that we’re here to help them make decisions for their home so that every day can go their way,” said general manager of Yellow Pages digital Evan Ravensdale.
Isobar has been working with Sensis for three years and have helped develop the strategic roadmap to drive awareness and relevancy for Yellow Pages in the Australian market.
Simon Small, executive strategy director Isobar added, “The campaign illustrates how Yellow Pages is connecting and empowering every day Australians by helping them get from ‘to-do-list’ to done around their home.”
Evan Ravensdale General Manager Yellow Pages Digital
Belinda Di Pietro Marketing Specialist Yellow Pages Digital
Bobby Hollingsworth Group Account Director
Amanda Kramer Account Director
Tish Tambakau Account Manager
Hannah Donovan Strategy Director
Alice Green Strategic Planner
Rob Barnett Associate Creative Director
Tom Kearney Art Director
Jenny Foster Copywriter
Jon Luscombe Copywriter
Jess Snell Producer
Ebony Bell Producer