Yahoo7 Launches Interscroller Ad Format To Politely Display Ads

Yahoo7 Launches Interscroller Ad Format To Politely Display Ads
SHARE
THIS



Yahoo7 has launched the new Interscroller ad format, together with Celtra, a HTML5 creative and analytics platform for display and video advertising. The new mobile advertising format will be available across a range of Yahoo7’s leading content environments such as News, Lifestyle and Sport.

The new Interscroller format provides the perfect balance for advertisers and consumers alike, allowing brands to place high-impact display ads within a page, in a non-intrusive way. Designed with the user experience in mind, the Interscroller combines full screen canvas with a seamless scroll interaction, allowing brand creative to command audiences’ complete attention.

As the user scrolls down the page, the advertising unit is revealed politely from behind page content, rather than interrupting on top of it, combining the benefits of interstitial with a natural mobile scrolling behaviour. The format has been designed by Celtra to offer a more native, user-friendly ad placement, delivering a superior experience. Yahoo7 will launch three types of the interscroller ad experience including, image, video and interactive.

Venessa Hunt, mobile strategy manager, Yahoo7 said: “We are continuously working to deliver engaging new ways for our advertisers to connect with audiences across the Yahoo7 network and we’re proud to be the first to bring the Interscroller to the Australian mobile advertising market. This new format is part of our ongoing commitment to helping our clients interweave their brand stories as a natural part of our users daily habits on Yahoo7.”

Rick Knott, regional director, APAC, of Celtra said: “We’re excited to launch the Interscroller in Australia with Yahoo7. As users grow more accustomed to mobile experiences, innovative solutions such as Interscroller will be imperative to drive the future of mobile advertising. The Interscroller has been carefully designed with a strong focus on the user experience to consistently deliver a great experience.”

The new Interscroller advertising format is available now.

 

Latest News

How To Create Connections To Increase Your Influence
  • Opinion

How To Create Connections To Increase Your Influence

Darren Fleming (pictured below) is a speaker, author and trainer who specialises in helping leaders influence their teams. He is the author of Don’t be a D!ck – creating connections that make influence happen. In this guest post, Fleming offers proven tips on how to improve staff connections and your influence around any office… The secret to […]

Opinion

by B&T Magazine

B&T Magazine
PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman
  • Advertising
  • Campaigns

PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman

A dodgy uncle is the star of PayPal’s new Christmas spot set to air across 15 european countries this festive season. The work of famed Parisian agency Buzzman, the ad plays on the traditional family Christmas and the arrival of an uncle notorious for his over-touching, cheating and over-eating. This time around, thanks to Paypal, Mr […]

Isentia Builds Out Executive Team With Three New Appointments
  • Media

Isentia Builds Out Executive Team With Three New Appointments

Isentia Group Limited has announced three senior appointments to its executive leadership team to accelerate product enhancement, operational efficiencies and support ongoing transformation. Following an extensive search, Paul Russell has been appointed chief technology officer (CTO), Kelly Young chief human resources officer (CHRO) and Peter McClelland chief financial officer (CFO). Ed Harrison, Isentia chief executive officer and managing director, […]

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’
  • Campaigns
  • Media

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’

Ovarian Cancer Australia has launched its first pieces of work via agency 10 feet tall. ‘It’s time for ovary-action’ is their empowering, new creative platform that aims to rally all Australians to stand up and take action for the cause. The launch includes a quirky content video accompanied by print and radio components that aim […]

Assembly Label Appoints The Wired Agency
  • Media

Assembly Label Appoints The Wired Agency

One of Australia’s leading fashion brands, Assembly Label has officially appointed The Wired Agency as its exclusive digital campaign partner. As a market leader in the ‘simplified essentials’ space; quickly becoming renowned for their minimal approach to design and clothing construction, Assembly Label has recently opened their tenth retail location as well as being well-represented […]