Woodstock Bourbon ‘Goes Alright’ In New Spots Via Cummins&Partners

Woodstock Bourbon ‘Goes Alright’ In New Spots Via Cummins&Partners
SHARE
THIS



Woodstock Bourbon has launched a major integrated campaign via Cummins&Partners to support its new packaging redesign and product launch for Easy Roller Bourbon with Ginger Beer.

The ‘Goes Alright’ campaign celebrates authenticity and down-to-earth characters by straight-talking amazing inventions that tackle some of life’s greatest problems – telemarketers, shared accommodation, housemate chores and the like.

The campaign consists of five videos set amongst a group of flatmates, where one of them trains a sulphur-crested cockatoo to talk to telemarketers, builds a remote-control for real life, housetrains the new household pet, showcases his substantial ice sculpture skills, and even solves human cloning.

They deliver some levity into the mostly serious dark pre-mix category, giving a fresh spin on the well-loved Woodstock Bourbon.

In one of Woodstock’s largest marketing and media campaigns, the campaign will be run primarily online via YouTube, Facebook and Snapchat, and will be further supported by outdoor and social media.

Michael Edmonds, general manager of marketing at Asahi Premium Beverages, said: “We wanted to build some fun into the brand and believe the ‘Goes Alright’ campaign and how it connects to every-day Australians is ideal for Woodstock.

“It’s a great vehicle to bring our new packaging and Easy Roller product to market, and has been really well received by consumers and trade alike.”

Cummins&Partners CEO Chris Jeffares said: “This category takes itself a little too seriously, so we decided not to. Woodstock has always liked to poke a bit of fun, and we had a lot of fun doing that again.

“The talent, performances and a production partner that really gets the audience and mediums made for a great collaboration.”

Cummins&Partners developed the campaign with production company Second Draft.

 

Latest News

How To Optimise Branded Keywords
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]