Turia Pitt Returns For Moving New Super Nature Campaign

Turia Pitt Returns For Moving New Super Nature Campaign
SHARE
THIS



Following on from last year’s hugely successful ‘Made Of Incredible Stuff’ campaign starring Turia Pitt as brand ambassador, Vesco Foods has launched a second instalment.

The new campaign introduces Super Nature’s new Wellness Bowls via AT Creative, Trilogy AM and Chanel H.

The new campaign is underpinned by a TVC and online film featuring a powerful message about self-worth, self-belief and wellness, and how eating well is key to achieving it.

The ad can be viewed here.

Diana Stalteri, general manager of marketing and innovation at Vesco Foods, said: “We saw this as an opportunity to not just launch our innovative new product range, but also deliver an important message about substance and what makes all of us incredible.

“This is particularly relevant in today’s social media-driven world where it’s easy to forget that it’s not how good you look in a selfie that matters – it’s how good you feel about yourself, and that the only like that counts is your own.

“Turia truly is made of incredible stuff and embodies everything about our brand. We are super proud to be working with her and her team.

Jo Bulline, director at Trilogy AM, said: “No campaign can get off the ground without the vision and commitment of a strong client behind it. Diana Stalteri and her clever team had this from the very start.

“Then it needs an insightful idea that can cut through, engage and resonate.

“Trilogy is very fortunate to be part of this team, preparing strategy, then developing and implementing all campaign components.

“The singular most extraordinary part of working on this campaign, however, has been meeting Turia Pitt – the perfect ambassador for such an incredible brand and product, and a deeply intelligent person with a laugh out loud wicked sense of humour and a huge heart.

Creative director Andrew Tinning added: “It’s been a real privilege to bring Turia’s incredible story to life on the small screen for such a relevant brand. She brings a great level of emotional connection and authenticity to our message, and the public is loving it.

CREDITS

Client: Vesco Foods

General manager of marketing and innovation: Diana Stalteri

Senior brand manager: Stephanie Yip

Assistant brand manager: Rebecca Bak

Creative: Trilogy AM and AT Creative

Business director: Jo Bulline

Creative director/writer/art director: Andrew Tinning

Art director: Taige Grebe

Social media and content manger: Katherine Sherrie

Social media design and production: Ryan Vergone

Channel planning and media buying: Helen Hammond, Channel H

Production:

Creative director: Andrew Tinning

DOP: Michael Fletcher, High Definition Images

Editor/post-production: Bruce Flint, Firstlight Digital

Music and sound design: Tim Count, MDS

 

Please login with linkedin to comment

Latest News

Hurry! B&T 30 Under 30 Entries Closing Friday!
  • Advertising
  • Marketing
  • Media

Hurry! B&T 30 Under 30 Entries Closing Friday!

This is a clarion call for B&T 30 Under 30 entries, although it's probably more mariachi band than angelic harbinger.

by B&T Magazine

B&T Magazine
The Hit Network Chooses Comedian Tanya Hennessy To Host Weekend Breakfast
  • Media

The Hit Network Chooses Comedian Tanya Hennessy To Host Weekend Breakfast

Southern Cross Austereo’s Hit Network has announced that rising radio star and comedian Tanya Hennessy will take over hosting duties for its weekend breakfast slot in 2018. Hennessy will bring content to the airwaves each Saturday and Sunday morning from 7am to 9am with a regular rotation of guest co-hosts. The self-described talker, not walker […]

Straight Up PR Wins Five New Clients
  • Marketing

Straight Up PR Wins Five New Clients

Health, wellbeing and lifestyle PR agency Straight Up PR has welcomed Changing Habits, Unichi Wellness, enerGi, SleepX, and Healthie Hampers to its client portfolio. Straight Up PR’s projects will include bespoke PR services and influencer marketing packages specifically focusing on communications strategy and execution, media and influencer relations, PR launch events, product seeding and gifting, […]

March One Creates ‘Cheese For Change’ Fundraising Campaign For White Ribbon Australia
  • Advertising
  • Campaigns
  • Marketing

March One Creates ‘Cheese For Change’ Fundraising Campaign For White Ribbon Australia

Independent creative agency March One has developed a new fundraising event for White Ribbon Australia that turns a social moment into a social movement. Starting on Thursday 22 March and going until Sunday 25 March, Cheese for Change will ask Aussies to create a cheese platter that matters by gathering friends, family or co-workers together […]

Sixth Annual IGN Select Awards Winners Announced
  • Marketing

Sixth Annual IGN Select Awards Winners Announced

The winners of IGN Australia’s sixth annual Select Awards were revealed during a huge special event at the Australian National Maritime Museum in Sydney on Friday, February 16. Some 225 Media & Game Publishers alongside 320 IGN Community Gamers attended the annual event. 2017 was absolutely crammed with terrific games and several categories were extremely tightly-contested. The top […]

Meet Your Mentors For B&T Bootcamp 2018!
  • Advertising
  • Marketing
  • Media

Meet Your Mentors For B&T Bootcamp 2018!

When it comes to an industry "who's who", you'll find there won't be too much who-ing with this impressionable lot.

by B&T Magazine

B&T Magazine
ANZ Unveils Its 2018 GAYTMs
  • Marketing

ANZ Unveils Its 2018 GAYTMs

Mardi Gras is only weeks away and B&T has already hoisted the mirror ball and donned the hotpants to bring you this.

International Creative Services Redesigns Business Model To Broaden Talent Offering
  • Advertising
  • Marketing
  • Media

International Creative Services Redesigns Business Model To Broaden Talent Offering

Marketing consultancy International Creative Services has announced a new roster of diverse creative and production talent to provide a fully integrated solution for advertising and branded content. The roster includes a broad range of global and local directors, animators, illustrators, motion designers, visual artists, light projectionists, photographers and cinematographers – many of whom Australia will […]

Dirty Data Done Dirt Cheap
  • Opinion

Dirty Data Done Dirt Cheap

Does the mere thought of data fog the brain and stuff the sinuses? Decongest immediately with this lozenge-like read.

Opinion

by B&T Magazine

B&T Magazine
Johnny Ruffo & Lynne McGranger Host Emotive’s New Video Series For HelloFresh
  • Campaigns
  • Marketing

Johnny Ruffo & Lynne McGranger Host Emotive’s New Video Series For HelloFresh

HelloFresh Australia, together with content agency Emotive, have launched a new video content series hosted by Home & Away actress Lynne McGranger and entertainer Johnny Ruffo. Dinner Diaries showcases the talent eating their way across the country as they drop into HelloFresh customers’ homes to see what the nation are cooking at dinnertime. The campaign […]

AppNexus Appoints VP Of Diversity, Inclusion & Community Experience
  • Advertising
  • Technology

AppNexus Appoints VP Of Diversity, Inclusion & Community Experience

Independent advertising technology company AppNexus has announced the appointment of Antoinette Hamilton as its vice president of diversity, inclusion and community experience. Filling a new position at the company, Hamilton (pictured above) will spearhead initiatives to promote a diverse and inclusive global community within AppNexus, broaden the range of the company’s talent pipeline, and drive […]

Mango Melbourne Appoints New Head Of Comms
  • Advertising
  • Marketing

Mango Melbourne Appoints New Head Of Comms

If you were to lick your computer monitor while reading this Mango story, it may actually taste like a computer monitor.

by B&T Magazine

B&T Magazine
Pac Mags Appoints Sales Leadership Team
  • Media

Pac Mags Appoints Sales Leadership Team

Look, it's not one but two positive stories about the magazine industry today! You wouldn't read about it, would you?

by B&T Magazine

B&T Magazine
Three Ways To Propel Your Career Now
  • Advertising
  • Marketing
  • Media

Three Ways To Propel Your Career Now

Need a career kick-start without having to wear a feather boa and shake maracas about the office? Read this and pronto.

by B&T Magazine

B&T Magazine
Aussie Cycling Label Attaquer Launches New Racing Kit Via SPLINTR
  • Campaigns
  • Marketing

Aussie Cycling Label Attaquer Launches New Racing Kit Via SPLINTR

Cult Australian cycling label Attaquer approached SPLINTR to present its new Race Ultra+ Collection to the world, and just 24 hours after the brand film launched, the kit was sold out. Attaquer’s new cycling kit aimed to attract not only its current core customer, but also the extreme performance-driven end of the market. Stevan Musulin, […]