Tourism New Zealand, Whybin\TBWA Sydney and Eleven today unveiled a new global video fronted by Oscar-winning filmmaker James Cameron.
The video, which was filmed in New Zealand’s South Island, sees James share his passion for the destination he has chosen to call his second home. The filmmaker describes New Zealand as ‘my kind of country,’ and the video clip offers the world a glimpse of what it is that captivates him like nowhere else.
Cameron has a personal connection to New Zealand stemming from a visit in the mid nineties in which he fell in love with the country’s beauty.
Filmed alongside his wife Suzy Amis Cameron, the video sees Cameron taking in the natural wonders of New Zealand’s spectacular South Island, from walking the Tasman Glacier and hiking the Routeburn Track to kayaking through the Dart River.
Craig Brooks, creative director at Whybin\TBWA, said, “Inspiring people to travel and experience the larger world is one of the most rewarding briefs a creative can get. Combined with the opportunity to work with one of the world’s best storytellers made this project particularly special.
“New Zealand is a place that feeds James Cameron’s curious spirit, and his passion for and connection to New Zealand is immediately apparent both in person and this work. I hope more people get to be inspired by a visit to this wonderful place.”
The video will roll-out in Tourism New Zealand’s key markets to inspire travellers to follow in the footsteps of James Cameron and visit New Zealand.
Tourism New Zealand
Chief Executive: Kevin Bowler
Director of Marketing: Andrew Fraser
General Manager Global Marketing Communications: Kate Necklen
Global Brand Manager: Jodi Redden
General Manager PR & Major Events: Rebecca Ingram
Executive Creative Director: Gary McCreadie
Executive Creative Director: Wesley Hawes
Creative Director: Craig Brooks
Creative Director: Ian Williamson
Group Head: Justin Cox
Senior Account Director: Erin Kelly
Account Manager: Cosmo Haskard
Executive Planning Director: Hristos Varouhas
Broadcast Content Director: Christina Wilmot
Production Director: Jonathan Pitcher
Sound: Beau Silvester
Senior Account Director: Fiona Milliken
Senior Account Manager: Claire Verlander
Senior Account Executive: Jade Barringer
Production Company: Robber’s Dog
Director: Daniel Borgman
Executive Producer: George Mackenzie
Producer: Loren Bradley
DOP: Shelley Farthing-Dawe
Editor: Dave Whitaker
Photographer: Alistair Guthrie
Assistant: Gavin McGregor