Beer ads are too aimed at men, surmised German beer brand Astra. So to combat this, the brand developed a digital billboard to target women who walked past.
The ad on the billboard features comedian Uke Bosse, who addresses female passersby to encourage them to sample the amber liquid.
The campaign features a number of videos for certain situations.
Check it out below.
Per PSFK, the campaign was devised with the help of creative agency Phillip und Keuntje, and uses built-in cameras and gender-detection software, allowing the billboard to tell if someone is male or female.