This Billboard Advertises Beer Only To Women

This Billboard Advertises Beer Only To Women

Beer ads are too aimed at men, surmised German beer brand Astra. So to combat this, the brand developed a digital billboard to target women who walked past.

The ad on the billboard features comedian Uke Bosse, who addresses female passersby to encourage them to sample the amber liquid.

The campaign features a number of videos for certain situations.

Check it out below.

Per PSFK, the campaign was devised with the help of creative agency Phillip und Keuntje, and uses built-in cameras and gender-detection software, allowing the billboard to tell if someone is male or female.




Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]