With spring just around the corner, you can almost smell the freshly cut grass in the air. And more often than not, it’s a Toro mower you can thank for that familiar scent.
To help promote this iconic brand’s latest range of mowers, the team at Them Advertising has today launched a new fully-integrated campaign.
After winning a competitive national pitch, Adelaide-based agency Them Advertising has been given the opportunity to conceptualise, design and print Toro’s annual spring product catalogue for the third year in a row.
“For the past few years, Them Advertising have gone above and beyond our expectations, creating innovative campaigns to keep our brand at the forefront of the industry,” said Elise Willemsen, senior marketing manager – equipment at Toro Australia.
“There were a lot of great contenders, but at the end of the day, we knew Them could deliver. They really understand our brand and the obstacles we face when it comes to selling lawn mowers and landscape equipment in our changing environment.”
Working closely with all 150 independent Toro dealers across Australia, Them’s strategic campaigns have allowed the brand to continually make a strong impact in the competitive Australian market. And this year is set to be no exception.
Using their full-service offering, the campaign is being supported through cross-platform promotions including targeted online, television, radio and newspaper advertisements, along with point-of-sale materials and dealer bulletins.
Plus, in an exciting first for Toro, Them Advertising is also launching a new responsive online catalogue.
“The online catalogue brings a fresh and exciting element to our print catalogue campaign, allowing the ever-growing digital audience to browse through our new mower range on their desktop, smartphone or tablet,” said Willemsen.
It features detailed information for each product, an easy-to-use dealer locator tool and social sharing tools to help boost website traffic.
“We couldn’t be happier to win this account. It’s always a pleasure to work with Toro and we’ve built such a strong working relationship with their corporate team and dealership network over the years. I’m confident this year’s campaign will be even bigger and better than ever,” said Mark Wightman, managing director of Them Advertising.
View Toro’s new online catalogue: https://torocatalogue.com.au