The fan experience at the MCG and Etihad Stadium was significantly enhanced at the season opening AFL games, with the two premier sporting venues becoming the first in Australia to have full LED digital signage installed.
Each ground now boasts one kilometre of internal LED digital signage, which will be a game-changer for clubs, advertisers and, most importantly, fans.
This advancement in the stadium experience is the result of a partnership between Team Epic and the AFL, along with hardware supplier, Corporate Initiatives.
The LED ribbons have been installed along the circumference of the ground and first-level at Etihad and the MCG. With the signs in place, it is now possible to celebrate moments from the game in real-time, as well as providing an opportunity for advertisers to dominate the space. The opportunity for home team clubs to engage with fans is now endless, and club marketing and creative teams will really push the boundaries in bathing the stadiums in club colours and messaging to connect with their fans.
Richard Coyne, managing director of Team Epic said, “We are committed to improving fan experience by supporting Australia’s premier sporting venues to be at the cutting edge of technology. As we launch these screens in conjunction with the AFL season, we have developed a great opportunity to give back to the home club and ensure that the fans are fully engaged throughout key points in the game.
“The opportunity for marketers to use this technology to connect brands with fans across a variety of sports is almost limitless and whilst the initiative has kicked off with AFL, we were mindful of the needs of all tenants of these stadiums, in particular Cricket Australia. On the back of the success of the Cricket World Cup and its use of LED signage, we think there is a huge role for LED to play in the domestic cricket competition and we look forward to working on this as the year progresses.
“There isn’t a stadium in the country right now that has this quality of equipment in it – and at this extent – and it is going to have a huge impact on the fan experience for all sports.”