Tatts Lotteries has given Australians an extra reminder to get their Powerball entry, with a new outdoor campaign launched this week, via GPY&R Brisbane.
The campaign was led by an eye-catching outdoor activation. Giant, arrow-shaped helium balloons were floated above luxury yachts on the Gold Coast, showing how winning Powerball can change the lives of everyday Australians.
“Winning Powerball gives you ultimate freedom,” says Ben Johnson, brand portfolio manager at Tatts Lotteries, “For many of our winners that includes the freedom to buy a yacht and sail around the world.”
The balloon display is supported by print, outdoor and social media.