Starcom Melbourne Picks Up Home Timber and Hardware Group

Starcom Melbourne Picks Up Home Timber and Hardware Group

Starcom Melbourne has announced it has picked up the Home Timber and Hardware Group media account from Dentsu Aegis without a pitch.

Home Timber and Hardware was acquired by Metcash in 2016, driving the creation of the Independent Hardware Group within Metcash, charged with leading the Home Timber and Hardware Group and Mitre 10 brands.

Starcom Melbourne managing director Peter Toone (pictured above) said: “To be able to work with not one but two leading hardware brands is a rare opportunity, and one we are very excited to be able to fulfil.

“Both Mitre 10 and Home Timber and Hardware have a strong track record in building their brands and giving them a unique role in Australia’s hardware landscape.”

Starcom Australia CEO Toby Barbour added: “We’ve been fortunate enough to work with the Metcash group for over a decade, giving us a deep insight into their business and category – experience we look forward to applying to the Home Timber and Hardware business.”

Karen Fahey, general manager of marketing at Independent Hardware Group, said: “We’ve had a great relationship with the Melbourne team for a number of years, and are looking forward to extending the relationship further.

“As Australia’s leading independent home improvement and hardware wholesaler to the industry, the quality of our partners is paramount.”

The win continues positive momentum for Starcom Melbourne, having won MYOB, Metricon Homes, Fiat Chrysler and Ego Pharmaceuticals within the past 12 months.




Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]