Sizmek Increases Support For Digital Campaigns

Sizmek Increases Support For Digital Campaigns
SHARE
THIS


What best describes you?

Global ad management system Sizmek has launched Sizmek Dynamic Creative with omnichannel capabilities, meaning the company now supports scalable campaigns on every digital advertising channel.

This means that marketers can improve relevance and boost performance of online campaigns by automatically serving ad versions tailored to the user based on a variety of targeting factors.

  • Dynamic Creative for HTML5 allows advertisers to run customized, fresh and optimally rendered campaigns on tablets and smartphones
  • Dynamic Creative for Video makes it easy to personalize, change and optimize interactive elements within video ads, such as overlays or companion banners, and customize non-interactive elements, such as the components of a video frame
  • Dynamic Creative combined with Sizmek Social enables dynamic ad personalization across all major social networks, including Facebook, Twitter, Pinterest, Tumblr and Google+
  • Dynamic Creative with Sizmek Workshop enables thousands of dynamic display ad versions to be easily assembled and managed using mass versioning tools

“Digital marketing efforts are increasingly varied in terms of asset requirements and distribution channels, so identifying solutions that help mitigate the associated resource strain is a top priority.  We would much rather reallocate those resources to strategic planning. The streamlined ability to automate asset updates, intelligently personalize the consumer experience using relevant data and optimize on cross-platform performance is a huge advantage for the media buying community,” said Mike McLaughlin, VP digital media at Palisades Media Group.

“Dynamic asset management is especially important in the social realm because everything is expectedly real-time. To know that our client’s message is consistent and instantaneously updated across all major social channels is an invaluable improvement upon the status quo.”

According to Sizmek benchmark data, Dynamic Creative boosts ad performance by an average of 47% (69% for post-click conversions) over standard banners. The solution streamlines time to market and increases campaign relevancy.

Brian Weiner, CEO, The Illusion Factory said, “We greatly appreciate the outstanding suite of tools that Sizmek offers us in our production. In producing The Flash and Jane The Virgin Campaigns for our clients at The CW Television Network, we have worked closely with Sizmek to streamline some of the minutia details of versioned ads with dynamic tune ins working where non rich media ads need to appear.

“We are excited about Sizmek’s innovations and will continue to evolve our working processes in parallel with theirs. We have been collaborating with Sizmek since the origin of interactive banner advertising, and each year, the increased performance and resulting awards we continue to win for our clients demonstrates the power of this synergy between our organizations.”

In addition to personalization and retargeting, Dynamic Creative dramatically simplifies the process of refreshing ad images and messages, enabling marketers in any major global market to continually showcase fresh offers and relevant messages without retrafficking ad creative. Across all channels, automated optimization ensures the best-performing ads are promoted based on the advertiser’s target metrics on all screens and buying channels.

“Advertisers need to be able to share and tailor their brand story across every screen and channel seamlessly,” said Ricky Liversidge, CMO and Head of Product at Sizmek.  “As the most scalable omnichannel solution of its kind, Sizmek brings unprecedented flexibility to the market.”

The Sizmek MDX platform allows advertisers to create ad versions in a number of ways depending on the scope of the campaign. Spreadsheet-based versioning tools can be used for campaigns for fewer versions, while Sizmek’s unique mass versioning tools or XML feeds can be used to create and easily manage thousands of distinct ad versions.

“From customized multi-product Catalog Ads to weather-targeted campaigns, Sizmek’s customers are continually pushing the envelope with how they use Dynamic Creative,” continued Liversidge. “Now, by making scalable Dynamic Creative available on desktop, mobile, social, video, we can open up even more opportunities for innovation and consumer relevance.”

 

Please login with linkedin to comment

Latest News

The Advertising ID Consortium Welcomes New Platform Partners
  • Advertising

The Advertising ID Consortium Welcomes New Platform Partners

The Advertising ID Consortium – the open identity solution for the digital advertising ecosystem – has announced new platform partners. Since the Consortium’s announcement in May 2017, the founding members have established a governance framework and product specification that includes an open and standardised cookie and accessible people-based identifiers, delivered in a secure, privacy conscious […]

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand
  • Marketing

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand

Australian in-store music provider Marketing Melodies has announced an exclusive reseller agreement with Spotify-backed Soundtrack Your Brand for the Australia and New Zealand markets. Founded in Sweden in 2013, Soundtrack Your Brand was developed to kill bad background music. Its flagship solution, Soundtrack Business, is a music streaming platform licensed for commercial and public spaces. The […]

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia
  • Advertising
  • Marketing

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia

Customer acquisition firm Social Garden has become the first business in Australia to achieve Bronze status on Snapchat. Among the new benefits Social Garden will receive as a result of its Bronze status is access to beta versions of Snapchat data tools, such as the Snapchat Conversion Pixel, as well as being among the first […]

Hypetap Appoints Nuffnang’s Chris Morfis As GM
  • Marketing

Hypetap Appoints Nuffnang’s Chris Morfis As GM

Influencer marketing player Hypetap has made its second senior hire in less than a month, appointing Chris Morfis as the company’s general manager. Joining from influencer marketing provider Nuffnang Australia, Morfis will guide Hypetap’s growing team, providing strategic direction to accelerate the company’s growth, as well as leading operations and managing relationships with key partners. Morfis’ appointment will […]

On Air sign in a studio broadcasting via radio, podcast or wireless transmission.
  • Media

ARN Announces Departure Of Content Director & Radio Veteran

Australian Radio Network (ARN) has announced that Charlie Fox, content Director for WSFM and The Edge, and WSFM morning announcer Ron E Sparks, have departed. Fox has been with ARN since 2005, and Sparks joined WSFM in 2002. ARN national content director Duncan Campbell said the departure of Fox and Sparks are part of the […]

OMD Announces New MD For Melbourne
  • Media

OMD Announces New MD For Melbourne

OMD unveils new Melbourne MD, and it certainly wasn't among any of B&T's picks. Not that we were picking, mind you.

Sydney Festival Chooses Brightcove To Enhance Online Video Content
  • Media

Sydney Festival Chooses Brightcove To Enhance Online Video Content

Video cloud service Brightcove has announced that Sydney Festival has selected the platform to improve its user experience through online video content. Brightcove will do so by removing third-party branding and pre-roll ads, as well as adding autoplay functionality, ahead of the event in January. Leveraging the Brightcove video platform to host and publish video […]

Does Your Christmas Marketing Suck?
  • Opinion

Does Your Christmas Marketing Suck?

Remember the old Palmolive soap ad that asked, "Don't wait to be told"? This is sort of similar, albeit sans any suds.

Opinion

by Peter Harris

Peter Harris
Queensland Anti-Porn Crusaders Cop Ad Ban
  • Campaigns

Queensland Anti-Porn Crusaders Cop Ad Ban

We have a strident anti-pornography policy at B&T. Earphones must be worn at all times and strictly no little people.

by B&T Magazine

B&T Magazine
Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful
  • Advertising
  • Campaigns
  • Marketing

Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful

Health and wellbeing company Nature’s Way is celebrating the achievements of kids in a series of relatable and entertaining online videos that tug at the heart strings of parents. Instead of using actors to tell the brand story of Nature’s Way’s Kids Smart supplement range, Storyful has helped Wavemaker to license user-generated content clips of […]

DEC PR Wins Hisense Account
  • Marketing

DEC PR Wins Hisense Account

Electronics and whitegoods specialist Hisense has announced it has appointed DEC PR to lead its strategic communications remit in the local market, following a competitive tender process. DEC PR will work to support its brand building activities and managing corporate communications. The agency’s work will integrate closely with Hisense’s other marketing partners. Andre Iannuzzi, marketing […]