Newly-positioned cultural branding agency Initiative has today named Sian Thomas as its head of brand and content partnerships.
She will be based in Melbourne and will work with Initiative clients on a national level.
Thomas is currently head of mobile and technology at Initiative’s sister mobile solutions agency, Ansible Melbourne.
Prior to that, she was creative solutions director at activations and sponsorship agency Ensemble, and also worked as the digital strategy and integration manager at Yahoo!7/ Seven West Media.
Initiative Melbourne managing director Shaun Briggs said: “Sian will be very effective in this new role at Initiative Melbourne as we dive deeper into our cultural branding positioning,”
“She has a strong track record in business success in her previous roles, and is a highly creative thinker in the rapidly growing brand and content space.”
Melissa Fein, CEO of Initiative Australia, said Thomas’ new role would both enhance the agency’s client and team leadership, as well as help drive the agency’s new positioning.
“We have introduced new talents across all Initiative to help brands connect with people through cultural relevance,” she said.
“Sian’s skills will help us considerably to ensure this positioning is both attractive and effective in the market.”
Thomas joins Initiative on Monday 12 June and will be part of its Melbourne leadership team.