Clipsal 500 Adelaide, the crown jewel of South Australian events, has appointed Showpony Advertising following a hotly contested strategic and creative pitch.
“The Clipsal 500 Adelaide is one of the most sought-after advertising accounts in town,” said Jamie Scott, Showpony Managing Director. “It dominates the State’s event calendar and the opportunity for us to work on an iconic event that combines the best of sport, tourism and music is why we’re in this business.”
Clipsal 500 Adelaide CEO, Mark Warren, said: “The pitch process was a valuable experience for Clipsal 500 Adelaide. Showpony’s creative response, innovative ideas and year-round communications solutions, coupled with exciting and fresh strategic thinking saw them ranked ahead of the other pitching agencies.
“We believe Showpony has the creative and strategic vision to ensure the Clipsal 500 Adelaide remains one of this country’s most successful entertainment events,” he said.
Showpony Advertising is an independently owned, Adelaide-based agency and also includes Bridgestone Australia, Yalumba, Port Adelaide Football Club, HomeStart Finance, Flinders University, SA Health and Sapporo Premium Beer as clients.