Sarah Bailey Joins Mr Smith As Partner/Business Director

Sarah Bailey Joins Mr Smith As Partner/Business Director
SHARE
THIS



South Melbourne-based creative projects company Mr Smith has welcomed Sarah Bailey as Partner/Business Director, working alongside Creative Partners Craig MacLean and Brendon Guthrie.

Bailey joins Mr Smith after fifteen years in advertising, primarily at the Melbourne offices of DDB and Ogilvy and just before the local and international publication of her first novel, psychological thriller The Dark Lake.

According to Bailey, the offer to partner with a project focused creative business couldn’t have come at a better time.

“The collaboration economy has arrived, and Mr Smith is a great example of what creative and business minds can achieve when they work together and keep things simple.

“In fact, that’s Mr Smith in a nutshell – the company’s ‘make it happen’ philosophy means everyone is multi-skilled, hands-on and interested in getting ideas out of their heads and into the world, regardless of size, scope or budget.

“It’s an exciting place to be.”

According to MacLean, Bailey’s combination of sharp business management skills and a keen creative sense made her the right partner at the right time for Mr Smith.

“Brendon and I have enjoyed collaborating with some inspiring people and businesses over the last 18 months, which is why we’re passionate about making sure that as Mr Smith grows, the creative spark that makes it so satisfying stays alive.”

Guthrie agrees.

“Back in our DDB days, Sarah and I used to talk about an ideal world where there’d be a lot less standing between the people who come up with ideas and those who need them. Now we’re actually living in that business model, I’m looking forward to seeing just how well we can make it work.”

Mr Smith has recently completed projects for Peters Ice Cream, Milo, Ford, Priceline and Swinburne Online amongst others and has several original projects in the works for 2017.

“It’s been a big 12 months for Mr Smith and the future is bright,” says MacLean.

“Our vision has always been to build a business around creation and craft and it’s satisfying to watch that really start to come to life.”

 

Please login with linkedin to comment

Latest News

Attention! B&T’s Inaugural Bootcamp Launches!
  • Advertising
  • Marketing
  • Media
  • Technology

Attention! B&T’s Inaugural Bootcamp Launches!

B&T announces its new industry bootcamp! And, if you're like us & didn't know anything about it, all's revealed here.

by B&T Magazine

B&T Magazine
Pureprofile Extends Confirmit Relationship
  • Marketing

Pureprofile Extends Confirmit Relationship

Data and programmatic player Pureprofile has announced it will extend its 10-year relationship with customer experience and market research provider Confirmit. Pureprofile will continue to use the Confirmit Horizons platform for its data collection, panel management and analytics solutions. The ASX-listed company uses the Confirmit Horizons platform on US, UK, and ANZ SaaS environments to […]

Bonds Releases ‘Killer Undies’ With AFL Superstar Dustin Martin
  • Advertising
  • Campaigns

Bonds Releases ‘Killer Undies’ With AFL Superstar Dustin Martin

Clothing brand Bonds has recruited Richmond Tigers star Dustin Martin to headline as its new underwear ambassador in a powerful stills and video campaign that launches this week. Martin champions Bonds’ latest men’s underwear range by showcasing his athletic physique and signature ink against the iconic Bonds underwear silhouette. The new fashion and sports underwear […]

Ex-Pat Aussie Nick Law Appointed Publicis’ Global Chief Creative Officer
  • Advertising

Ex-Pat Aussie Nick Law Appointed Publicis’ Global Chief Creative Officer

Ex-pat Australian Nick Law has quit his role at R/GA and will become Publicis Groupe’s new global creative officer. Law, who started his career at R/GA in Sydney, will take up his new role in May. According to a statement from Publicis, Law has been tasked “to take the Groupe’s creative performance to the next […]

by B&T Magazine

B&T Magazine
Poem Wins Four New Clients
  • Marketing

Poem Wins Four New Clients

Sydney-based PR and social agency Poem has announced it has won four new clients following another strong year of growth. The four clients are Property NSW (The Rocks and Darling Harbour), Fantastic Furniture, Ovolo Hotels and Purpose (a conference on purpose-driven business). Poem co-founder Matt Holmes said: “We’ve hit a nerve with clients who are […]

Four Things Every Marketer Should Know About Building Brand Identity
  • Marketing
  • Opinion

Four Things Every Marketer Should Know About Building Brand Identity

Brand identity gets thrown around a lot in the industry, but how do you know if you’re doing the right thing? Peter Harris (pictured below), CEO of franchise marketing platform Digital Stack, breaks it down for you, dear reader. Brand identity is not a new concept – it’s a fundamental part of any marketing strategy […]

Opinion

by B&T Magazine

B&T Magazine
Brand Safety “Considerably More Complex” Than The Industry Thinks: Inskin Media GM
  • Advertising
  • Marketing
  • Media

Brand Safety “Considerably More Complex” Than The Industry Thinks: Inskin Media GM

The relationship a reader has with a publisher has far more impact on the effectiveness of online ads than the surrounding editorial content, according to a new study, which suggests some concerns around brand safety may be misunderstood. The study – by Inskin Media, Research Now and Conquest Research – compared the conscious and subconscious […]

Nova’s ‘Kate, Tim & Marty’ Show Goes Regional
  • Media

Nova’s ‘Kate, Tim & Marty’ Show Goes Regional

Nova has announced that its Kate, Tim & Marty drive show will expand its reach beyond the metropolitan market to be syndicated across 48 regional stations from today. Kate Ritchie, Tim Blackwell and Marty Sheargold, who won the Best On-Air Team (Metro FM) trophy for the second year running at the 2017 Australian Commercial Radio […]

Over 50s Insurer Apia Unveils New Work Via DDB Melbourne
  • Campaigns

Over 50s Insurer Apia Unveils New Work Via DDB Melbourne

Apia takes a look at the real-life, relatable moments over 50s experience with its new campaign via DDB Group Melbourne. For 30 years Apia has been designing products and services for Australians over 50. This new Home Insurance, Health Insurance and Multi-Policy Discounts campaign aims to speak to people in a way that’s refreshing, relatable […]

Facebook Makes Another News Feed Change
  • Media

Facebook Makes Another News Feed Change

Social media behemoth Facebook has announced its second major update for News Feed to make sure the news people see, while less overall, is high quality. This week, Facebook announced that the platform will launch a small test in the US focused on prioritising news from publishers that users find trustworthy. Facebook is also exploring ways […]

Domain Boss Antony Catalano Exits
  • Media

Domain Boss Antony Catalano Exits

Mystery surrounds Domain boss's surprise exit, although the Mystery Machine nor a talking dog not spotted at Fairfax.

PHOTOPLAY Offers A Ghost Train Ride Like No Other At Sydney Festival
  • Media

PHOTOPLAY Offers A Ghost Train Ride Like No Other At Sydney Festival

Jasmin Tarasin, director at boutique production company PHOTOPLAY, is inviting invites audiences to take a trip through the inner-workings of the mind in ‘Ghost Train’, her latest multi-sensory VR project set to feature at this year’s Sydney Festival. Working in collaboration with musician and co-creative director Jonnine Standish, Tarasin’s uniquely immersive ‘Ghost Train’ is a […]

March One To Rebrand Fundraising Institute Australia
  • Marketing

March One To Rebrand Fundraising Institute Australia

Independent advertising and branding agency March One has been appointed to oversee the rebrand and repositioning of Fundraising Institute Australia (FIA). FIA is the national peak body representing professional fundraising in Australia. It was established to advance advocacy and professional standards, and has identified the need to better promote its role as the industry self-regulator, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]