OMA Announces Shortlist Of Eight Companies For First Automated Transaction Platform

OMA Announces Shortlist Of Eight Companies For First Automated Transaction Platform

The Outdoor Media Association (OMA) has today announced that a shortlist of eight companies/consortiums have been invited to submit a Request for Proposal (RfP) to build the Australian Out-of-Home (OOH) industry’s world first Automated Transaction Platform (ATP).

“We are embarking on this ambitious world first with unanimous industry support and obvious interest from home and abroad.

“We learned a lot from building our audience measurement system MOVE and the ATP will build on this success. We want to make the transactions of briefing, proposal evaluation, booking and billing OOH as seamless and easy as possible, with credible data included that helps agencies and clients better utilise the benefits of our channel,” said Grant Guesdon, chief architect of the project and General Manager of MOVE (Measurement of Outdoor Visibility and Exposure).

Twenty one companies/consortiums from Australia and overseas submitted an Expression of Interest (EOI). All companies/consortiums who submitted an EOI were interviewed by the OMA giving each an opportunity to demonstrate their capabilities, and following this, the short list of eight proponents was drawn.

On 9 March 2016, the RfP was delivered to the shortlist, detailing the specifications and standards required by the industry to build the platform.

“We believe the ATP will amalgamate our industry and create real time savings for planners and buyers of our channel, giving them fast access to visualise information about their campaigns and audiences, as well as the evaluation process. This was a very competitive EOI and it was a hard task shortlisting twenty one very solid bids down to eight. The EOI process has also allowed us to gain great insights into the technology that is available out there,” continued Guesdon.

Wirth Consulting were contracted to write the Technical Specification for the RfP. Further announcements about the successful RfP proponents will be released in the coming months.

Please login with linkedin to comment

Latest News

AI – To Join It Or To Beat It
  • Media
  • Opinion

AI – To Join It Or To Beat It

I'm afraid we can't let you read this piece Dave! That's a joke about A Space Odyssey 2001, young B&T readers.

Opinion

by B&T Magazine

B&T Magazine
AnalogFolk Opens In Shanghai
  • Advertising

AnalogFolk Opens In Shanghai

AnalogFolk has opened in Shanghai and, as B&T's trusty Funk & Wagnalls atlas tell us, is somewhere near Wollongong.

Social TV – Will You Be At The Party?
  • Advertising
  • Marketing
  • Media
  • Opinion

Social TV – Will You Be At The Party?

Can't keep-up with the goings-on in the Aussie TV industry? Well, hit the couch, pull on the trakkie daks & peruse this.

Opinion

by Rochelle Burbury

Rochelle Burbury
JWT Melbourne Hooks John West’s Creative
  • Advertising

JWT Melbourne Hooks John West’s Creative

You'd only need snog a B&T staffer to know of our affection for the John West oysters in aspic & smoked mackerel ranges.

by B&T Magazine

B&T Magazine
Sydney-Based Tech Marketing Firm, Law Of The Jungle, Scoops Top International Gong
  • Marketing

Sydney-Based Tech Marketing Firm, Law Of The Jungle, Scoops Top International Gong

Sydney-based online cloud solution for marketing compliance, Law of the Jungle, has beaten the world’s best firms to win a prestigious RegTech Markets 2017 Spotlight Award. RegTech Markets, a global community for regulatory technology, inaugurated these awards to “shine a light on the world’s best and brightest RegTech companies”.  A panel of 30 industry experts […]

Is This The Bleakest Christmas Ad Ever?
  • Campaigns

Is This The Bleakest Christmas Ad Ever?

Tired of pretty people pulling bon-bons in your Christmas campaigns? Well, here's one to slash the wrists to instead.

by B&T Magazine

B&T Magazine
The Truth About Native Advertising!
  • Opinion

The Truth About Native Advertising!

Do you stammer about the office, railing against native advertising's great untruths? Read this and stop scaring people.

Opinion

by B&T Magazine

B&T Magazine
Why Are We Only Just Starting To Use VR To Train Staff?
  • Opinion
  • Technology

Why Are We Only Just Starting To Use VR To Train Staff?

In this opinion piece, PHD’s news business and marketing manager, Chloe Hooper (pictured below), argues why all agencies should be embracing VR to change the way they operate internally. Virtual reality (VR) is something most of us have had exposure to, but how many of us are really exploiting its potential to grow our people […]

Opinion

by B&T Magazine

B&T Magazine
PRIA Announces Winners Of 41st National Golden Target Awards
  • Marketing

PRIA Announces Winners Of 41st National Golden Target Awards

The Public Relations Institute of Australia (PRIA) last night announced the winners of the 41st National Golden Target Awards at a glittering ceremony hosted by Aussie actor and TV host Shane Jacobson at the Sydney Opera House. A sold-out crowd of more than 160 PR and communication professionals from around the country came together to […]

Personalisation At Scale: Targeting Audiences With People-based Marketing
  • Marketing
  • Opinion

Personalisation At Scale: Targeting Audiences With People-based Marketing

In this opinion piece, Indy Khabra (pictured below), national managing director at Amnet ANZ, explains power of the the people-based marketing equation, and also reminds marketers that they cannot afford to take data for granted. We are all talking about it. We all want it. We are all trying to get it. It’s that one-to-one […]

Opinion

by B&T Magazine

B&T Magazine