QMS Storms Into 2017 With Dynamic Weather Trigger Campaigns

QMS Storms Into 2017 With Dynamic Weather Trigger Campaigns
Alex Cowen
By Alex Cowen



QMS Media, recently switched on three dynamic digital billboard campaigns for Suncorp, Wild Yak and AAMI, that each deliver creative messaging triggered by local weather conditions.

Powered by the QMS Digilab, Suncorp launched their ‘Proud to Protect’ campaign across Queensland using real time weather feeds sourced from the Bureau of Meteorology, to dynamically communicate storm and weather warnings based on the local environmental conditions and temperature.

Suncorp’s campaign, delivered various creative executions determined by ‘rain’, ‘hail’ and ‘severe thunderstorm’ weather triggers.

Everyone’s favourite weather predicting Yak has returned, in Carlton & United Breweries’ latest digital campaign for their new product; Wild Yak Pacific Ale. Embracing the product’s brand positioning of ‘fresh, fruity and tropical’ we say Aloha to the Wild Yak as he surfs his way across the billboard in different weather conditions including ‘windy’, ‘sunny’ and ‘rainy’.

And finally, insurance company AAMI has also applied weather trigger technology across their latest campaign for its Roadside Assistance service, based on ‘sunny’, ‘rainy’, ‘cloudy’ and ‘windy’ weather conditions at each digital billboard location.

As with Wild Yak the campaign will run nationally, with supporting brand creative displayed across QMS’ static and digital portfolio to complement the weather triggered campaign and to build brand awareness amongst the target audiences.

QMQ-D41__Suncorp_Hail

QMS CEO, Barclay Nettlefold said, “These three new dynamic campaigns are a prime example of how more clients are realising the combined power of digital and static outdoor to deliver memorable, highly targeted and engaging integrated campaigns.

“As leaders in digital outdoor we are proud to deliver such strong, engaging, and relevant campaigns across our digital network. By working with the Bureau of Meteorology to access local weather conditions, we are able to contextualise advertising and provide our clients with the opportunity to engage with their audience with increased cut-through and noticeability.”

The Gabba_Suncorp_Severe Weather

Campaign Credits:
Suncorp
Creative Agency: GPYR
Media Agency: Starcom Brisbane
Powered By: QMS Digilab
Wild Yak
Creative Agency: Clemenger BBDO
Media Agency: Mediacom Melbourne
Powered By: QMS Digilab
AAMI
Creative Agency: Ogilvy
Media Agency: Starcom Melbourne
Powered By: QMS Digilab




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