QMS Media continues to expand its sports media portfolio, QMS Sport, announcing a collaboration with Duco Events as their sponsorship sales partner for what is being billed as the biggest fight in Australian boxing history.
The ‘Battle of Brisbane’ will see Australia’s own Jeff Horn take on global superstar Manny Pacquiao for the WBO Welterweight World Title.
The clash between the stars is set to be the most lucrative fight staged in Australia, with promoters expecting a sell-out crowd of 55,000 and a global television audience of 150 million in over 150 countries, including Australia, the US, China, Ireland and the UK.
The sales agreement allows QMS Sport to provide advertisers with significant branding and activation opportunities in venue, via broadcast and during the lead-up to the event.
Barclay Nettlefold, chief executive of QMS, said: “Thousands of fans will descend on Brisbane, joining the millions watching from around the world to witness one of the biggest sporting contests to take place in Australia this year.
“QMS Sport are excited to be part of this once in a lifetime event and offer advertisers a powerful platform in which to reach a global audience.”
Rachel Carrol, CEO of Duco Events, said: “The partnership with QMS Sport extends our successful venture at the recent Brisbane ten’s rugby tournament, and we look forward to producing another great event for brands wanting to connect with major sport audiences.”
The boxing match is just one of the events that QMS Sport has access to in the coming months, which include the Brazil versus Argentina and the Socceroos versus Brazil matches, and the US College Football Cup.