Independent Sydney tech-driven media, CX and advertising agency Affinity has commenced the creative launch for Prospan, Australia’s number one children’s cough medicine. Sitting under the mother brand of Flordis clinically proven natural medicines, this is Prospan’s first marketing activity with the agency since it was appointed.
Despite a 65 year global heritage, Prospan has faced increased competition in the natural cough relief category over recent years and is now looking to solidify its leadership position in Australia with a string of traditional, digital and data-driven activities through Affinity.
Luke Brown, Affinity CEO, said, “Although we’re launching the creative with print and digital work, we’re equally excited about the data-driven insights that will ensure our message is seen at the perfect time by exactly the right audience.
“We’re confident that our unique Affinity approach will deliver record-breaking results for Flordis – just like it has for our other clients.”
The ‘Don’t Ignore a Cough’ creative was shot by award-winning photographer Scott Newett, demonstrating how a lingering cough can impact the whole family.
Flordis Group marketing manager Michael Aylward added, “Affinity has entrenched themselves into our business, helped define meaningful insights and also developed a campaign we believe will resonate with Australian mums.
“This campaign is just the start of a long term strategy for Prospan, so we can’t wait to see the results.”
The creative launch is now live with a strong digital, print and POS presence – targeting both the consumer and health care professional space. The work marks the beginning of a continued customer journey project, which will roll out over the coming months.
Chief Strategy Officer – Angela Smith
Media & Business Intelligence Director – Adam Shar
Creative Director – Marcus Tesoriero
Copywriter – Martin Greguric
Art Director – Nick Brown
Head of Business Management – Cheyne Oxford
Business Director – Renée Stekel
Group Marketing Manager – Michael Aylward
Photographer – Scott Newett
Producer – Doone Colless