Quorum Saatchi & Saatchi has released a stripper campaign to raise awareness for volunteer peruvian firefighters.
Peru is one of the few countries that doesn’t have a government financed fire department. All firefighters are volunteers who rely on donations.
Quorum joins forces with the Asociación Amigos de los Bomberos Voluntarios to show that volunteer firefighters might have to resort to stripping to make some coin.
Peruvian firefighters are on the real struggle stripper street.
Nice moves though.
Quorum Saatchi & Saatchi
Executive Creative Director: Daniel Fierro
Creative Director: Rodrigo Melgar, Juan Durrieu
Art Director: Juan Durrieu
Copywriter: Rodrigo Melgar
Account Director: Diego Reves
Agency Producer: Veronica Robles, Uchi Mesinas
VP Planning: Mario Nicolini