Outdoor media company oOh!media has announced it has renewed and extended its key contract with Kiwi Property, New Zealand’s largest listed property company, enabling it to roll-out world-leading media assets across Kiwi Property’s high quality portfolio of shopping centre assets across New Zealand.
As part of the contract, oOh! will provide media solutions to six Kiwi Property shopping centres, whilst also adding stunning new state of the art digital formats in select locations.
New formats such as oOh!’s massive digital large format EVOKE screens – capable of broadcasting high definition, full-motion video – are set to hang from the atrium of key Kiwi Property shopping centres such as Sylvia Park and bring a piece of Times Square to New Zealand shoppers.
oOh! will also introduce world-leading, interactive touch screen digital panels that will feature in select Kiwi Property centres across New Zealand.
This contract win solidifies oOh!’s New Zealand retail portfolio, enabling it to deliver world leading retail media solutions that will impact over six million shopping visits a fortnight in shopping centres across New Zealand.
CEO of oOh!, Brendon Cook, said this contract win will increase the quality and spread of advanced retail media solutions across New Zealand.
“We are serious about transforming retail media in New Zealand with our $3 million investment into introducing new digital formats, upgrading existing inventory, and spreading our reach.
“We are well on track to position our New Zealand Retail offering as a world leader in digital solutions, including full motion video capability that has proven to deliver real engagement for clients in walk by and stand by environments like shopping centres.
“Kiwi Property is one of the leading shopping centre owners in the country and is continually investing in improving the retail experience for its customers. We’re thrilled to be playing an important part of that experiential journey.
“In addition to the impact they make, our stunning new digital formats help advertisers forge a deeper engagement with consumers through linking the physical with mobile, online and social channels,” said Cook